july2021 - 16

THE STAFFING & HR ADVISOR
How a
Help Your Team in the
However, finance managers will
also want to safeguard any efficiencies
that rose from the pandemic, such as
reduced office footprints and more
technology-driven processes. A hybrid
schedule in which an optimally sized
team commutes to HQ while other colleagues
work from home is an excellent
way to bank the gains in productivity
made over the past year - while
eliminating the losses.
WHAT ACCOUNTING
PROFESSIONALS WANT
IN THE NEW NORMAL
Research from talent solutions firm
Robert Half reveals employees are
divided on the question of returning
to the office. Some have found
working from home has improved
their work-life balance. Others worry
about isolation and wish to rejoin their
teams in person as soon as possible.
The most striking statistic is that
only 25% of employees want a total
return to the office. Furthermore, 1 in
3 professionals said they would quit if
they couldn't work remotely at least
part of the time. For most practice
managers, this means a return to
business as usual isn't in the cards.
On the other hand, only 26% of
workers want to work from home fulltime.
Though drawbacks to not being
in the office cited in the survey include
weaker relationships with coworkers
and stunted career growth.
Nearly half of respondents (49%)
favor a hybrid schedule, with a mix of
in-office and remote working days. This
approach would help people maintain
their work-life balance while also allowing
for essential face-to-face interactions.
HYBRID WORK MODEL Can
NEW NORMAL
WHAT WILL OFFICES look like after the pandemic? It's a good question that raises an even
better one: After a year when teams have worked remotely, how much of post-pandemic
life will take place in an office at all. Few accounting practices will abandon the office
altogether. Offices facilitate close collaboration and coherent organizational culture.
HOW TO BUILD A HYBRID
TEAM
A hybrid work schedule presents managers
with a new set of challenges.
Communication breakdowns pose a
risk, and you won't be able to please
everyone all of the time. However, you
can minimize disruption by following
a few basic steps:
1. DEFINE YOUR EXPECTATIONS
FOR REMOTE WORKERS
Remote employees have a great deal of
flexibility. For example, they can adopt
a windowed working pattern, doing, for
instance, a few hours in the morning
and the rest of their shift in the evening.
It's crucial to agree to these patterns
in advance. Be clear about availability
requirements, daily targets and the way
employees report back to you. Once
you've set expectations, people should
be free to arrange their schedules however
they like when working remotely.
2. ENSURE YOU HAVE COVER IN
THE OFFICE
One of the most challenging aspects
of hybrid scheduling is figuring out
who you need in the office and when.
One reason this is important is that
you can't expect clients to work
around your routine. They'll expect
the relevant people to be on-site for
in-person meetings.
It's a good idea to map out these
requirements before you negotiate
schedules with individual employees.
Decide how many people you need in
the office each day, and make a note
of any professionals who are required
on-site at specific times.
16 JULY 2021 ■ www.CPAPracticeAdvisor.com
3. PLAN TEAM MEETINGS
Whether it's a five-minute daily
standup or a quarterly strategy review,
team meetings are vital forums for
sharing best practices, analyzing
problems and brainstorming ideas.
Ideally, you'll have an agreed time
where everyone is on-site, and this will
be your window for team huddles. Failing
that, you'll need to decide between
holding hybrid meetings, with remote
workers calling in to the conference
room, or continuing with all-virtual
get-togethers. The latter is worth considering
if you're worried about remote
team members feeling disconnected
from their office-based peers.
4. KEEP REVIEWING THE
SCHEDULE
Hybrid working will be a new and
potentially jarring experience for
many. Check in with everyone regularly,
and ask questions like:
■ Do you feel empowered to complete
your duties when working remotely?
■ Do you feel included in all relevant
team conversations?
■ Does technology help or hinder you,
and are there any tools that would
enable you to communicate and
collaborate more effectively?
5. WORK WITH A TALENT
SOLUTIONS FIRM
Maintaining a hybrid team is as challenging
as building one. Sooner or later,
you'll need to hire new staff - a timeconsuming
process that will impact the
balance of your team.
With their networks of skilled
accounting professionals, recruiting
firms like Robert Half give you access
PAUL McDONALD
Senior Executive Director
Robert Half
paul.mcdonald@cpapracticeadvisor.com
to candidates with the profiles you're
looking for, whether that's full-time or
contract, and on-site, remote or hybrid.
And they've been helping companies
build hybrid teams before the pandemic,
so they have insight that can
help you navigate hiring and managing
hybrid teams.
WHAT IF AN EMPLOYEE
WON'T COME BACK?
For various reasons, an employee
might not wish to return to the office
at all. Try to find a solution by:
■ Engaging - Talk to the employee
about his or her concerns. Is the
employee worried about the risks of
being among people? Or is it a work-life
balance issue?
■ Support ing - Sometimes the
employee might just need extra
information, such as your approach
to vaccinations or worker safety
measures. Be patient, show empathy
and don't discount someone else's fears
just because you don't share them.
■ Accommodating - If you can adjust
your schedule to support an employee's
needs without inconveniencing the
employee's colleagues, do it. It's a
small price to pay for keeping a valued
professional on board.
The last year-plus has been tough
on everyone, so don't be surprised if
your employees are worried about
returning to the office - in whatever
form it takes. This is where leadership
matters. Go to your team with a clear
plan and a positive mindset, and
there's every chance you'll inspire
them to carry their pandemic-era
adaptability and resilience into the
new normal. ■
http://www.CPAPracticeAdvisor.com

july2021

Table of Contents for the Digital Edition of july2021

From the Editor: Getting Back to Work
Expand Your Practice with Advisory Services
Essential Steps to Transition into Advisory Services
Mindset Shifts That Lead to Positive Business Outcomes
How to Decide and Pitch Your Firms CAS Pricing
From the Trenches: Client Experience for Today – Client Advisory Services
The Leadership Advisor: How to Create a Comfortable Return to the Office
The ProAdvisor Spotlight: Enhancements to QuickBooks Invoicing Speeds Up Payments for Your Clients
The Labor Law Advisor: Where Have All the Workers Gone?
The Millennial Advisor: Dress Code 1, 2, 3
The Staffing & HR Advisor: How a Hybrid Work Model Can Help Your Team in the New Normal
Marketing Your Firm: 10 Content Development Hacks for Small Firms
Apps We Love: Books & Reading Apps
AICPA News: A Round Up of Recent Association News and Events
AI's Growing Influence Over CPA Services
Everything You Need to Know About LLCs to Help Your Clients
6 Effective Strategies for CPAs to Build Trust with Clients
Bridging the Gap: 4 Essentials of Process Improvement
july2021 - 1
july2021 - 2
july2021 - 3
july2021 - From the Editor: Getting Back to Work
july2021 - Expand Your Practice with Advisory Services
july2021 - Essential Steps to Transition into Advisory Services
july2021 - Mindset Shifts That Lead to Positive Business Outcomes
july2021 - How to Decide and Pitch Your Firms CAS Pricing
july2021 - 9
july2021 - From the Trenches: Client Experience for Today – Client Advisory Services
july2021 - 11
july2021 - The Leadership Advisor: How to Create a Comfortable Return to the Office
july2021 - The ProAdvisor Spotlight: Enhancements to QuickBooks Invoicing Speeds Up Payments for Your Clients
july2021 - The Labor Law Advisor: Where Have All the Workers Gone?
july2021 - The Millennial Advisor: Dress Code 1, 2, 3
july2021 - The Staffing & HR Advisor: How a Hybrid Work Model Can Help Your Team in the New Normal
july2021 - Marketing Your Firm: 10 Content Development Hacks for Small Firms
july2021 - Apps We Love: Books & Reading Apps
july2021 - 19
july2021 - AICPA News: A Round Up of Recent Association News and Events
july2021 - AI's Growing Influence Over CPA Services
july2021 - Everything You Need to Know About LLCs to Help Your Clients
july2021 - 23
july2021 - 6 Effective Strategies for CPAs to Build Trust with Clients
july2021 - Bridging the Gap: 4 Essentials of Process Improvement
july2021 - 26
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https://www.nxtbook.com/endeavor/cpapracticeadvisor/octobernovember2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/june2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/april2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/november2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/october2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/september2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/july2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/june2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/may2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/april2021
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https://www.nxtbook.com/endeavor/cpapracticeadvisor/february2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_November_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/october2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/september2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_July_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_June_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/may2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_April_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_March_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/february2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/november2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/october2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/september2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/july2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/june2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/may2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/april2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/march2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/february2019
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