july2021 - 8
FEATURE
HOW TO
Decide and
Pitch Your Firm's
CAS
PRICING
In my new book, The Definitive
Success Guide to Client Accounting
Services, I have shared many key
insights from the CAS survey that
I conducted with the help of CPA
Trendlines. It is perhaps the largest
CAS survey in the accounting
profession, with more than 3,000
firms, of all firm sizes, responding
to the survey.
PRICING INSIGHTS FROM
THE CAS SURVEY
The survey results revealed how CAS
firms price their CAS offering:
* Fixed/Flat Fee: The topmost method
8 JULY 2021 ■ www.CPAPracticeAdvisor.com
By Hitendra R. Patil
PRICING YOUR CLIENT Accounting Services (CAS) offering correctly
to ensure reasonable profitability (and to ensure your
clients feel value to price balance) is a major decision you will
make in your CAS practice.
used by 41% of the respondents.
* Mixed Method: A mix of hourly, fixed,
and value pricing, charged by 36% of
respondents.
* Hourly Fees: Used by 33% of
respondents.
* Value Pricing: Used by about 28% of
respondents for CAS pricing.
PACKAGING CAS
OFFERING LEVELS
The main precursors of your CAS
pricing levels (dollar amounts) are
the components of your CAS offering
levels. The most prevalent methods
that firms use to package CAS offering
are generally based on:
* Whether clients offload only afterthe-fact
work, part of the work, or
entire accounting work to the firm
* The types of work (number of
services) firms do for different types
of clients
http://www.CPAPracticeAdvisor.com
july2021
Table of Contents for the Digital Edition of july2021
From the Editor: Getting Back to Work
Expand Your Practice with Advisory Services
Essential Steps to Transition into Advisory Services
Mindset Shifts That Lead to Positive Business Outcomes
How to Decide and Pitch Your Firms CAS Pricing
From the Trenches: Client Experience for Today – Client Advisory Services
The Leadership Advisor: How to Create a Comfortable Return to the Office
The ProAdvisor Spotlight: Enhancements to QuickBooks Invoicing Speeds Up Payments for Your Clients
The Labor Law Advisor: Where Have All the Workers Gone?
The Millennial Advisor: Dress Code 1, 2, 3
The Staffing & HR Advisor: How a Hybrid Work Model Can Help Your Team in the New Normal
Marketing Your Firm: 10 Content Development Hacks for Small Firms
Apps We Love: Books & Reading Apps
AICPA News: A Round Up of Recent Association News and Events
AI's Growing Influence Over CPA Services
Everything You Need to Know About LLCs to Help Your Clients
6 Effective Strategies for CPAs to Build Trust with Clients
Bridging the Gap: 4 Essentials of Process Improvement
july2021 - 1
july2021 - 2
july2021 - 3
july2021 - From the Editor: Getting Back to Work
july2021 - Expand Your Practice with Advisory Services
july2021 - Essential Steps to Transition into Advisory Services
july2021 - Mindset Shifts That Lead to Positive Business Outcomes
july2021 - How to Decide and Pitch Your Firms CAS Pricing
july2021 - 9
july2021 - From the Trenches: Client Experience for Today – Client Advisory Services
july2021 - 11
july2021 - The Leadership Advisor: How to Create a Comfortable Return to the Office
july2021 - The ProAdvisor Spotlight: Enhancements to QuickBooks Invoicing Speeds Up Payments for Your Clients
july2021 - The Labor Law Advisor: Where Have All the Workers Gone?
july2021 - The Millennial Advisor: Dress Code 1, 2, 3
july2021 - The Staffing & HR Advisor: How a Hybrid Work Model Can Help Your Team in the New Normal
july2021 - Marketing Your Firm: 10 Content Development Hacks for Small Firms
july2021 - Apps We Love: Books & Reading Apps
july2021 - 19
july2021 - AICPA News: A Round Up of Recent Association News and Events
july2021 - AI's Growing Influence Over CPA Services
july2021 - Everything You Need to Know About LLCs to Help Your Clients
july2021 - 23
july2021 - 6 Effective Strategies for CPAs to Build Trust with Clients
july2021 - Bridging the Gap: 4 Essentials of Process Improvement
july2021 - 26
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