CPA Practice Advisor - 25

THE SEO ADVISOR

Website Link Building Essentials
BRIAN SWANSON

Chief SEO Strategist
FlashPoint Marketing
www.flashpointmarketing.biz
Twitter: @bswan775

The challenge many face is
figuring out how to build their back
link profile. In a perfect world, other
webmasters and industry influencers
would be knocking down your door
asking to feature your latest blog post
on their site and on social media the
minute you publish the content.
Unfortunately, that's just not how
it works. The reality is that creating
quality content is the first step in the
process. Once it's live on your site,
then comes the hard part of finding
ways to generate back links.
The how of back link building is
a broad subject and a practice that
takes time, repetition, and skills to
master. However, this doesn't mean
you need to condemn yourself to
repeating the mistakes that others
have made. In fact, there are literally
dozens of free resources available
that can walk you through useful
information in the form of guides
and how-to articles. This doesn't
even include the various free and
paid tools available to help you along
the journey.
Whether you are new to link
building or an experienced pro, I am
confident you will find some useful
information in this blog.

LINK BUILDING GUIDES
If you are like me, then you want to
skip past the high-level, 600-word
blog posts that scratch the surface
and instead go right for the deep
dive. There are several detailed
guides that will satisfy your appetite
for more information.

LINK BUILDING IS an essential component of any search engine optimization (SEO) program.
In order to rank well in Google and other search engines, it's important to have a high
number of links from other websites. While back links don't have the same importance
as they once had (Google currently has over 200 ranking factors), it doesn't mean that
marketers should not focus on link building as part of their program. In fact, a study
featured in Search Engine Journal clearly highlights the importance that quality back links
play in helping websites achieve a top ranking on search engine result pages (SERPs). It's
obvious that quality content is a necessity in order to be a dominant force in SEO, but
without a robust number of back links it is difficult to reach the top.
■ Link Building for SEO (The Definitive
Guide) - https://bit.ly/2w4HR98 -
This free guide provides a heap of
information on the importance of
link building, explains how Google
uses links in its ranking algorithm,
outlines var ious link building
strategies, and gives tips on what
should be avoided as you commence
link building. What's even better is
that it was updated for 2019 so the
information provided is current
and relevant to the latest Google
updates.
■ Advanced Guide to Link Building ht t ps: // bit.ly/1N T T8f M - Th is
12-chapter guide provides useful
i nfor mat ion not on ly on t he
importance of link building and how
to get started but also on various
link building strategies including
relationship based, broken link, and
image link building.
■ Your Link Building Guide for 2018 https://bit.ly/2V5s8CB - Published
by Razor Social, this guide covers
the essentials of link building
starting with the basics and working
up to more advanced strategies.
Many tactics are explored that
will appeal to professional service
organizations (law firms, accounting
firms, etc.) such as guest blogging
and interviews. This guide also
addresses content repurposing and
syndication.
■ Link Building Strategy - The Ultimate
Guide - https://bit.ly/2Wp8JOr - This
is a collection of items from Word

Stream that covers virtually every
aspect of link building, starting with
why it's important and moving to
advanced techniques for attracting
high quality links to your website.
There is so much information here
that it will be impossible to absorb
it in a single read.

LINK BUILDING
STRATEGIES
These resources are for those who
want to cut through the explanations and jump right into strategy.
■ 3 White Hat Techniques that go Far
Beyond Links - https://bit.ly/2VUqTHF
- This is an excellent resource
written by a former black hat (oh,
that's not good) SEO professional.
He provides detailed information
and examples on how to implement
proven strategies to build links to
your website.
■ The Crazy Egg Guide to White Hat
Link Building - https://bit.ly/2J1r3do
- This detailed explanation of different link building strategies offers

MAY 2019 ■

the added bonus of examples, tools,
and an explanation of the essential
hows and whys of each process.
■ Noob Guide to Link Building - https://
bit.ly/2J2xjkS - In t his g uide,
Moz prov ides reader s w it h a
comprehensive explanation of link
building that covers virtually every
aspect of the topic, including terms
and concepts. What makes this a
useful read is that there is even
a link building plan that you can
download, customize, and use for
your company.
■ 10 Small Business Link Building
Hacks - https://bit.ly/2Jikxyb - This
is a great read for small business
marketers that are looking to get
their link building efforts going.
It provides actionable steps with
explanat ions on where to get
started and how to use competition
information to fuel link building
strategies.
■ 8 Unusual Link Building Strategies
that will Catapult Your Rankings
- https:// bit.ly/2JiOmib - From
the mind of Neil Patel, these are
very funny but effective ways at
building links that you may not have
otherwise considered. Patel offers a
creative approach to link building
not covered in other places.
Continue reading at
https://bit.ly/2Y1F2mK

www.CPAPracticeAdvisor.com

http://www.flashpointmarketing.biz https://www.bit.ly/2w4HR98 https://www.bit.ly/2J2xjkS https://www.bit.ly/2J2xjkS https://www.bit.ly/1NTT8fM https://www.bit.ly/2Jikxyb https://www.bit.ly/2V5s8CB https://www.bit.ly/2JiOmib https://www.bit.ly/2VUqTHF https://www.bit.ly/2Y1F2mK https://www.bit.ly/2J1r3do https://www.bit.ly/2Wp8JOr http://www.CPAPracticeAdvisor.com

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