CPA Practice Advisor - 4
FROM THE EDITOR
The Client is (Always? Usually?
Sometimes?) Right
NUMBERS ARE NUMBERS are numbers, right? If it were all about the numbers, accountants would have seen themselves replaced by computers by now. And, in fact, many
accountants are worrying about just that scenario, as computer software becomes more
GAIL PERRY, CPA
Editor-in-Chief
gail.perry@cpapracticeadvisor.com
@gperrycpa
savvy, more predictive, more analytic. But, at the end of the day (or month, or quarter,
or year), there are still the people relationships that matter. So what happens when the
client expectations don't match up with the service that you're offering?
I like to tell a story about an
experience I had in my early days
as an accountant. I was working
as a tax accountant, taking care
of the taxes for a particular business that was run by a man who
had strong opinions about the
place of women in the business
world. He felt women were meant
to do administrative chores. And
CPA
Today's Technology for Tomorrow's Firm
so, he made a point of telling my
co-workers that he didn't want any
women working on his accounting
projects, including his tax returns.
The problem with that (well, I suppose there were many problems with
that...) was that I was hired because I
specialized in state and local taxes, I
was the SALT expert in our office, and
his tax situation required someone
NSA
who understood the tax ramifications
of doing business in multiple states.
That would be me.
Rather than give him a hard
time about his attitudes and beliefs,
and rather than turn his account
over to someone less qualified in
this area, the firm came up with
what, at the time, seemed like a creative and workable solution. When
the client would come to the office,
we would have a male accountant
meet with him. I provided the
accountant with a list of questions
I needed to have answered in order
to take care of the client's tax matters. Furthermore, to make sure I
got the information I needed, I was
positioned behind a partition so
that I could hear the conversation
with the client but he couldn't see
me. Crazy, right?
Today's Technology for Tomorrow's Firm
Published by Endeavor Business Media, LLC
1233 Janesville Ave. | Fort Atkinson, WI 53538 | 920-563-6388 | 800-547-7377
VOLUME 29, NUMBER 4
Publisher: Barry Strobel
Editor-in-Chief: Gail Perry, CPA
Managing Editor: Isaac M. O'Bannon
Contributors: Ken Berry, JD
Doug Sleeter
Jim Boomer, CPA.CITP
Kristy Short
Randy Johnston
Roman H. Kepczyk, CPA.CITP
Paul McDonald
Amy Vetter, CPA.CITP, CGMA
Becky Livingston
Brian Tankersley, CPA.CITP, CGMA
Reviewers: Mary Girsch-Bock
John Higgins, CPA
Art Director: Rhonda Cousin
Site Manager: Lester Craft
Production Manager: Barb Evenson
Audience Development Manager: Terri Pettit
4
MAY 2019 ■
Editorial Advisory Board:
Jim Bourke, CPA.CITP, CGMA, CFF
Jim Boomer, CPA.CITP, CGMA, MBA
Bob Cedergren, CPA.CITP, CGMA, CISA
Randy Johnston, MCS
Greg LaFollette, CPA.CITP, CGMA
Donny Shimamoto, CPA.CITP, CGMA
Doug Sleeter
Sandra Wiley, PHR, SPHR
ENDEAVOR BUSINESS MEDIA, LLC
CEO: Chris Ferrell
CTO: Eric Kammerzelt
CRO: Scott Bieda
CMO: June Griffin
COO: Patrick Rains
VP, Accounting: Angela Mitchell
Director of Finance: Jessica Klug
VP, Production Operations: Curt Pordes
VP/Group Publisher: Lester Craft
General Counsel: Tracy Kane
Subscription Customer Service
877-382-9187; 847-559-7598
Circ.CPA@omeda.com
PO Box 3257, Northbrook IL 60065-3257
Article reprints: Brett Petillo
Wright's Media 877-652-5295, ext. 118
bpetillo@wrightsmedia.com
List Rentals: Elizabeth Jackson
email: ejackson@meritdirect.com
phone: 847-492-1350 ext. 18
fax: 847-492-0085
www.CPAPracticeAdvisor.com
Practice Advisor (USPS 017-576), (ISSN 2160-8725 print;
ISSN 2160-8733 online) is published four times per
year (April, June, August and December) by Endeavor
Business Media LLC incorporating two editions known as
CPA Practice Advisor and NSA Practice Advisor. Periodicals
postage paid at Fort Atkinson, WI 53538 and additional
mailing offices. POSTMASTER: Send address changes to
Practice Advisor, PO Box 3257, Northbrook, IL 60065-3257.
Canada Post PM40612608. Return undeliverable Canadian
addresses to: Practice Advisor, PO Box 25542, London, ON
N6C 6B2.
Subscriptions: Individual subscriptions are available
without charge in the U.S. to qualified subscribers.
Publisher reserves the right to reject non-qualified
subscriptions. Subscription prices: The basic annual rate
is $3, based on qualifying associations of 10,000 or more
public accountants that may also subscribe for all their
public accountant members (certain restrictive covenants
apply) for a basic subscription rate of $9 per member for
a three-year subscription. One year subscription for all
others: USA - $37; CAN $64+Tax GST; INT'L $91 GST. All
subscriptions payable in U.S. funds, drawn on U.S. bank.
Canadian GST#842773848. Back issue $10 prepaid, if
This probably wouldn't fly in
today's professional environment,
but at the time, it was just something we did to make our client
happy. I didn't care that we did it
that way - given his attitudes, I
really didn't want a relationship
with the man. My relationship was
with the firm and that was who I
was working for. Today that scene
seems outrageous on several levels,
but at the time, it was just a funny
story about a weird client.
I wouldn't be surprised to
hear that you've had a story or
two about clients with surprising
expectations. Maybe it's part of
what makes this job fun, or maybe
it's just exasperating. In any case,
it's part of the path we've chosen. ■
- Gail Perry, Editor-in-Chief
available. Printed in the USA. Copyright 2019 Endeavor
Business Media LLC.
All rights reserved. No part of this publication may be
reproduced or transmitted in any form or by any means,
electronic or mechanical, including photocopy, recordings
or any information storage or retrieval system, without
permission from the publisher.
Endeavor Business Media LLC does not assume and
hereby disclaims any liability to any person or company
for any loss or damage caused by errors or omissions in
the material herein, regardless of whether such errors
result from negligence, accident or any other cause
whatsoever. The views and opinions in the articles herein
are not to be taken as official expressions of the publishers, unless so stated. The publishers do not warrant,
either expressly or by implication, the factual accuracy of
the articles herein, nor do they so warrant any views or
opinions offered by the authors of said articles.
The opinions given by contributing authors are their own
and are not the opinions of our staff. All trademarks used
are the property of their respective owner.
http://www.endeavorbusinessmedia.com
http://www.CPAPracticeAdvisor.com
CPA Practice Advisor
Table of Contents for the Digital Edition of CPA Practice Advisor
From the Editor: The Client is (Always? Usually? Sometimes?) Right
AICPA News
From the Trenches: Do Your Best People Management
2019 Product Reviews: Retail Inventory Systems
Lean Sigma Six Advisor: 4 Strategies for Overcoming Change Fatigue
5 Ways Firms Can Attract Food Store Clients
How to Revive Your Marketing Efforts After Tax Season
Resources for the Food Retailer Accountant
Survey Finds Strong Demand for New Hiring
24 Million Americans Would Rather be Entrepreneurs
The Firm Growth Advisor: 7 Profit-Focused Bells & Whistles to Add to Your Website
Apps We Love: Financial Planning
The Staffing & HR Advisor: 4 Tips to Overcome Hiring Challenges
The ProAdvisor Spotlight: Getting to Know the 2018 Intuit Small Business App Showdown Finalists
The Millennial Advisor: Going All In
The SEO Advisor: Website Link Building Essentials
The 21st Century Accountant: Robotic Process Automation: An Introduction
The Audit Risk Model: Your First Step in Risk Assessment
Technology In Practice: Tax Process Debrief Checklist
The Leadership Advisor: How to Implement a Mindfulness Program in Your Practice
Bridging the Gap: Focus on the Digital Client Experience and the Revenue Will Follow
CPA Practice Advisor - 1
CPA Practice Advisor - 2
CPA Practice Advisor - 3
CPA Practice Advisor - From the Editor: The Client is (Always? Usually? Sometimes?) Right
CPA Practice Advisor - AICPA News
CPA Practice Advisor - From the Trenches: Do Your Best People Management
CPA Practice Advisor - 7
CPA Practice Advisor - 2019 Product Reviews: Retail Inventory Systems
CPA Practice Advisor - 9
CPA Practice Advisor - 10
CPA Practice Advisor - 11
CPA Practice Advisor - 12
CPA Practice Advisor - Lean Sigma Six Advisor: 4 Strategies for Overcoming Change Fatigue
CPA Practice Advisor - Resources for the Food Retailer Accountant
CPA Practice Advisor - 15
CPA Practice Advisor - Survey Finds Strong Demand for New Hiring
CPA Practice Advisor - 24 Million Americans Would Rather be Entrepreneurs
CPA Practice Advisor - The Firm Growth Advisor: 7 Profit-Focused Bells & Whistles to Add to Your Website
CPA Practice Advisor - Apps We Love: Financial Planning
CPA Practice Advisor - The Staffing & HR Advisor: 4 Tips to Overcome Hiring Challenges
CPA Practice Advisor - 21
CPA Practice Advisor - 22
CPA Practice Advisor - The ProAdvisor Spotlight: Getting to Know the 2018 Intuit Small Business App Showdown Finalists
CPA Practice Advisor - The Millennial Advisor: Going All In
CPA Practice Advisor - The SEO Advisor: Website Link Building Essentials
CPA Practice Advisor - The 21st Century Accountant: Robotic Process Automation: An Introduction
CPA Practice Advisor - The Audit Risk Model: Your First Step in Risk Assessment
CPA Practice Advisor - Technology In Practice: Tax Process Debrief Checklist
CPA Practice Advisor - 29
CPA Practice Advisor - The Leadership Advisor: How to Implement a Mindfulness Program in Your Practice
CPA Practice Advisor - Bridging the Gap: Focus on the Digital Client Experience and the Revenue Will Follow
CPA Practice Advisor - 32
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/octobernovember2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/june2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/april2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/november2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/october2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/september2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/july2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/june2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/may2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/april2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/march2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/february2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_November_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/october2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/september2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_July_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_June_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/may2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_April_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_March_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/february2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/november2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/october2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/september2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/july2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/june2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/may2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/april2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/march2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/february2019
https://www.nxtbookmedia.com