CPA Practice Advisor - 5
FROM THE TRENCHES
Do You Have a Clear Practice
Management Vision?
RANDY JOHNSTON
EVP & Partner
K2 Enterprises &
CEO of Network Management Group, Inc.
randy.johnston@cpapracticeadvisor.com
@RPJohnston
In these challenging times of pandemics and work-at-home, tools to manage the practice,
team members, and workload help. Most firms report that advisory work has currently
exploded while helping clients manage cash flow, apply for SBA and PPP loans, and
dealing with the extraordinary move of changing the April 15 tax deadline to July 15.
Coping with the COVID-19 pandemic will be the trigger event that shows how our firms
can work in the "new normal."
As our firms adjust to extraordinary client demand and the
changing regulatory environment,
we will need to consider the tools
and techniques required to solve the
new problems at hand. While our
vision of the future is never as clear
as 20-20 hindsight, what is needed to
run the "new normal," work-at-home
CPA firm?
DEFINING THE FUTURE
What defines our future firm best?
Some firms smugly declared that
they were ready for work at home
because they were hosting their
applications or had implemented a
private cloud. Unfortunately, they
had not considered the impact
work-at-home would have on all
of their systems, communications,
and support. On the other hand,
partners discovered that work at
home sometimes meant "not work"
work at home. Team members who
were self-starters continued to
produce and, in many cases, had
more work than ever to do. Other
team members discovered ways to
game the system, such as logging in,
answering a few emails, and then
heading off to take a shower or have
breakfast before returning to their
computer.
Add it ionally, some team
members found that their home
was ineffective to accommodate
work-at-home. They didn't have
a comfortable chair to use for an
eight- or sixteen-hour day. The kids
and the dogs made too much noise
to have a business call undistracted.
Getting by on a smaller monitor at
home didn't work when this became
the full-time setup. And the spare
bedroom, basement, or closet wasn't
effective as a home office, without
Continued on page 25
MAY 2020 ■
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CPA Practice Advisor
Table of Contents for the Digital Edition of CPA Practice Advisor
From the Editor: Staying in Touch
From the Trenches: Do You Have a Clear Practice Management Vision?
Covid-19: Adaptability is Key to Business Continuity
2020 Product Review: Practice Management Programs
The Leadership Advisor: How to Lead During a Crisis
Apps We Love: Apps to Survive the Pandemic
The ProAdvisor Spotlight: Now Available in QuickBooks Online Accountant: Month-End Review and Industry Benchmarks
2020 Product Review: Inventory Management Systems
Marketing Your Firm: How to Leverage Chatbots in Your Firms's Marketing
The Millennial Advisor: In Search of a New Normal
A Year in the Life of a Payroll Accountant: Avoiding Employee Recall Issues After Coronavirus Recedes
A Year in the Life of a Payroll Acocuntant: Workers Earning Less than $75K are Being Laid Off Most
The Staffing & HR Advisor: How Financial Transparency Can Level Up Business for Private Companies
AICPA News: A round up of recent association news and events
Bridging the Gap: 3 Tips for Developing New Consultants
CPA Practice Advisor - 1
CPA Practice Advisor - 2
CPA Practice Advisor - 3
CPA Practice Advisor - From the Editor: Staying in Touch
CPA Practice Advisor - From the Trenches: Do You Have a Clear Practice Management Vision?
CPA Practice Advisor - Covid-19: Adaptability is Key to Business Continuity
CPA Practice Advisor - 7
CPA Practice Advisor - 2020 Product Review: Practice Management Programs
CPA Practice Advisor - 9
CPA Practice Advisor - 10
CPA Practice Advisor - The Leadership Advisor: How to Lead During a Crisis
CPA Practice Advisor - Apps We Love: Apps to Survive the Pandemic
CPA Practice Advisor - The ProAdvisor Spotlight: Now Available in QuickBooks Online Accountant: Month-End Review and Industry Benchmarks
CPA Practice Advisor - 2020 Product Review: Inventory Management Systems
CPA Practice Advisor - 15
CPA Practice Advisor - 16
CPA Practice Advisor - 17
CPA Practice Advisor - Marketing Your Firm: How to Leverage Chatbots in Your Firms's Marketing
CPA Practice Advisor - The Millennial Advisor: In Search of a New Normal
CPA Practice Advisor - A Year in the Life of a Payroll Accountant: Avoiding Employee Recall Issues After Coronavirus Recedes
CPA Practice Advisor - A Year in the Life of a Payroll Acocuntant: Workers Earning Less than $75K are Being Laid Off Most
CPA Practice Advisor - The Staffing & HR Advisor: How Financial Transparency Can Level Up Business for Private Companies
CPA Practice Advisor - AICPA News: A round up of recent association news and events
CPA Practice Advisor - Bridging the Gap: 3 Tips for Developing New Consultants
CPA Practice Advisor - 25
CPA Practice Advisor - 26
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