may2021 - 17

FEATURE
3 Workflows that Every Accounting
Practice Should Know
By Shahram Zarshenas
EVERY BUSINESS OWNER knows that workflows are your company's map
to efficient teamwork and consistently quality results. For this reason, it's
worth your time and energy to make sure you're getting your workflow right.
Ideally, you want an efficient process where all
business information can flow smoothly between
your team members. Besides that, you'll want
all tasks to progress without experiencing any
bottlenecks to produce high-quality output and
deliverables. With that in mind, a fantastic way
to do that is to integrate technology into the mix.
Fortunately, CPA firm management software
does just that - every move of your accountant
will be documented, every deadline is set, and each
client is accounted for. And investing time to get
this workflow right will give you high returns in
the long run.
If you want to know what types of workflows
could efficiently improve your accounting operations,
keep reading. Here are some workflows that
accounting firms need to focus on to boost information
dissemination, speed up processes, and
improve your results.
WORKFLOW #1:
NEW CLIENT ONBOARDING
WORKFLOW
Whether your clients are old or new, you want to
give them the best experience, and when you're
onboarding new clients, you want to impress them
with exceptional service. Because of this, many
accounting firms believe that onboarding a new
client is a crucial process and should always be
done right.
When you onboard a client, you ensure that
your client progresses efficiently in your company
and that you build a dynamic and solid relationship
with the client. Here are some factors your
workflow needs to focus on:
* Length of onboarding;
* Availability of customer support;
* Clear onboarding steps;
This is why it's essential to use a reliable
CPA firm management software to ensure that
you have effective client management from the
moment they are onboard.
WORKFLOW #2:
SALES QUALIFICATION
WORKFLOW
A sales qualification process allows you and your
team to understand the behavior of your leads.
This way, you'll know if your leads have the
potential to convert into clients based
on how your services match their
intent.
Here are some points that
could help you have an effective
sales qualification workflow:
* Clear vision of an ideal accounting
client;
* Identify MQLs or Marketing
Qualified Leads - those who are
interested in your services;
* Utilize discovery questions;
* Remain responsive throughout the
whole process;
WORKFLOW #3:
COMMUNICATION
WORKFLOW
Communication is the key to a successful and
productive team, and integrating a dependable
communication workflow can improve collaborations
and responsiveness at work.
Especially with a remote team, having a clear
communication workflow can help maintain
productivity and boost client responsiveness.
And ideally, your workflow should go as such: your
team will get a request, a member will respond,
they'll find a remedy, and resolve your client's
issue.
Having a singular location for all your business
communications will ensure that no requests and
messages fall behind and that everything is visible
within the proper context.
THE BOTTOM LINE:
INTEGRATING CPA FIRM
MANAGEMENT CAN HELP
ELEVATE YOUR
ACCOUNTING FIRM'S
OPERATIONS
One of the best ways to improve your firm's workflow
is by incorporating CPA firm management
software into your team's operations. This way,
you'll get to keep track of your clients, your team's
workflows, time tracking, and more. ■
As the CEO of Financial Cents, Shahram
Zarshenas, spends his time helping accountants
get visibility across their firm
to prevent things from falling through
the cracks. Prior to Financial Cents, he
founded an investment banking firm that
helped software companies scale and exit
their business. Financial Cents.
SALES
QUALIFICATION
WORKFLOW
COMMUNICATION
WORKFLOW
NEW CLIENT
ONBOARDING
WORKFLOW
MAY 2021 ■ www.CPAPracticeAdvisor.com
17
http://www.financial-cents.com http://www.CPAPracticeAdvisor.com
may2021

Table of Contents for the Digital Edition of may2021
