may2021 - 19

MARKETING YOUR FIRM
10 Easy Blog Topics for The Busy CPA
By Becky Livingston
WHO HAS TIME to write blog content? Probably not you, but
you know you need content on your website to increase your firm's search
engine ranking. Here are 10, easy blog topics to boost your ranking and draw
in new leads.
Accounting Tips for Entrepreneurs
and Small Business
Owners. You could create a series
that highlights several topics and
links to each other, such as:
a. Business Formation (Sole proprietor, LLC, S
Corp, Partnership, etc.);
b. Choosing an accounting method;
c. Picking Your Bookkeeping Method;
d. Expense Tracking Tips;
e. What are my tax obligations, and;
f. Financial Reporting for the New Business
Owner.
How can I reduce my
company's taxable income?
3 Tips to Stop Struggling
with Inventory
Management
5 Strategies to Survive a
Cash Flow Crisis
5 Smart Business Financial
Reporting Tips You Need
How to Solve the Unreliable
Compliance Management
Dilemma
Push Aside Payroll
Problems Once and For All
How to Corral Cost Controls
and Daily Reconciliation
Run Your Business with
More Clarity - Outsourced
CFO Benefits
Management Accounting:
How to Make Better
Decisions and Improve
Profitability
According to WordPress SEO optiization
company Yoast, " For regular posts or pages, we
advise writing more than 300 words. " But, keep
in mind, " You have a higher chance of ranking
in Google if you write long, high-quality blog
posts of 1000 words or more. "
That doesn't mean you should make it longer
just for the sake of it. If the piece lends itself
to more length and includes additional quality
content, then, by all means, lengthen it.
As an alternative to text and to strengthen
the post, include relevant graphics, like charts
or infographics, or a how-to video.
WHAT IF I DON'T WANT THE SAMEOLD-SAME-OLD?
I
can't blame you. If you've been writing about these
topics for years, you must be bored - and so is your
audience. To spruce things up, consider these ideas.
Review your website analytics and Google
search console, if you're using Google Analytics, for
keyword searches on your site. Then create content
related to those search phrases. For example, one of
my client's keyword searches was " how to expand
your business to another state. "
You could also repurpose old, but relevant,
content into a new format. For example, creating
a video, infographic, or eBook based on a blog series
is a win-win and is easy to do.
One of my favorite content development tips
is to find crazy industry statistics and share those
on social media as individual posts, complement
it with a listicle blog, which is an article formatted
as a list, then share that on social media.
CONTENT DEVELOPMENT AND
GRAPHICS TOOLS - INCLUDING AI
Does the thought of writing content freak you
out? Consider an AI tool, like Article Forge, to
help you form the basis of the post.
According to Article Forge's site, " It writes
unique, on-topic, high-quality articles with the
click of a button. " Use it to create the bones of
an article; then, fill it in with statistics, graphics,
or a case study.
Are you looking for an easy, how-to video
capture tool? HubSpot recommends the QuickTime
screen and audio recording features for
Macs, or Xbox for Windows. These are great for
when you're demonstrating a complex series of
actions.
Who's going to make the graphics? You are
with your free version of Canva. Not only can
you create hundreds of different kinds of graphics
and videos with the free version, but you
can also create printed materials, slide decks,
infographics, and more.
Now that you have what you need to create
a great blog series for your firm, where will you
start? ■
Becky Livingston is the President and CEO of Penheel
Marketing, a NJ-based firm specializing in social media
and digital marketing for CPAs. With over 25 years of
marketing and tech experience, she is the author of " SEO
for CPAs - The Accountant's SEO Handbook " and the
" The Accountant's Social Media Handbook. " In addition
to being a practitioner, she is a dog lover, an active on
the Association for Accounting Marketing (AAM) social
media committee, an adjunct professor, and a speaker/
trainer. Learn more about Becky and her firm at https://
Penheel.com.
MAY 2021 ■ www.CPAPracticeAdvisor.com
19
https://www.Penheel.com https://www.Penheel.com http://www.CPAPracticeAdvisor.com
may2021

Table of Contents for the Digital Edition of may2021
