OCTOBER 2019 VOLUME 29 NUMBER 9 4 24 ISSUE FOCUS: THE CLOUD 4 CHAMPIONING CLOUDBASED ACCOUNTING FOR ALL By Tim McCormick 6 FOUR TECH TRENDS TRANSFORMING PUBLIC ACCOUNTING By Paul McDonald 2019 PRODUCT REVIEWS 10 PAYROLL SYSTEMS By Mary Girsch-Bock 21 FROM THE TRENCHES: Do Your Best Payroll By Randy Johnston 26 THE MILLENNIAL ADVISOR: How Pressure Can Strengthen or Weaken an Accounting Firm By Garrett Wagner, CPA.CITP 27 THE LEADERSHIP ADVISOR How to Seek and Find Professional Development By Amy Vetter, CPA.CITP, CGMA 29 BRIDGING THE GAP: Creating a Structure for Innovation By Jim Boomer, CPA.CITP 18 CLIENT PORTAL SYSTEMS By Mary Girsch-Bock COLUMNS 3 FEATURES By Gail Perry, CPA, Editor-in-Chief A YEAR IN THE LIFE OF A PAYROLL ACCOUNTANT: 16 5 Chilling Reasons Why Employees Leave By Jodi Chavez 17 Is a Business Suit Still Recommended for Job Interviews? 25 THE PROADVISOR SPOTLIGHT: Mileage Tracking Feature Now Available in QuickBooks Online 30 AICPA NEWS AICPA News is a roundup of the top articles regarding the AICPA each month. By Isaac M. O'Bannon, Managing Editor MARKETING YOUR FIRM 22 Pet Care Clients: How to Become a Best-In-Breed Accountant By Becky Livingston 23 Is Branding Just for Large Accounting Firms? By Jean Marie Caragher 24 CPA Firms and the #MeToo Era FROM THE EDITOR: Who's In Your Ecosystem? 29 By Joseph Wolfe and Lindsey Pilla 28 APPS WE LOVE: Pets By Gail Perry, CPA, Editor-in-Chief WEB EXCLUSIVES CHECK OUT OUR PRODUCT & SERVICE GUIDE www.CPAPracticeAdvisor.com/directory SOCIAL SECURITY BENEFITS TO INCREASE BY 1.6% IN 2020 www.CPAPracticeAdvisor.com/21109796 INTUIT LAUNCHES CLOUD HOSTING FOR PROSERIES AND LACERTE www.CPAPracticeAdvisor.com/21109590 ACCOUNTING PROS WORRIED OVER ECONOMY www.CPAPracticeAdvisor.com/21109799 HOW MILLENNIALS ARE CHANGING THE INVESTMENT GAME www.CPAPracticeAdvisor.com/21106888 TAX LAW MEANS BIG ACCOUNTING CHANGES FOR SMALL BUSINESS OWNERS www.CPAPracticeAdvisor.com/21107309 2 OCTOBER 2019 ■ www.CPAPracticeAdvisor.comhttp://www.CPAPracticeAdvisor.com/directory http://www.CPAPracticeAdvisor.com/21109796 http://www.CPAPracticeAdvisor.com/21109590 http://www.CPAPracticeAdvisor.com/21109799 http://www.CPAPracticeAdvisor.com/21106888 http://www.CPAPracticeAdvisor.com/21107309 http://www.CPAPracticeAdvisor.com