octobernovember2022 - 16

A D V E RT O R I A L
At QuickBooks, we are on a mission
to help all our customers succeed;
and that focus on success starts with
our partnership with the accounting
community. In many ways, that
partnership started 25 years ago when
we launched the QuickBooks ProAdvisor
Program, designed to celebrate the
entrepreneurial spirit of accounting
professionals with a focus on connecting
them to small businesses using
QuickBooks who need their help to thrive.
Today, alongside the 25th anniversary of
the ProAdvisor Program, we celebrate the
three million small businesses worldwide
that are connected to accounting
professionals through the QuickBooks
platform. Accounting professionals are
the driving force behind the QuickBooks
platform that help small businesses
succeed, leveraging the power of our
initial desktop offering to today's robust
online ecosystem that powers small
businesses globally.
Through our online ecosystem, our
priority is to provide accountants with the
products and services they need, and by
extension, their clients' needs, to succeed
and grow. To do that, we continue to build
our partnerships with the accounting
community by listening to their feedback
and using it to improve QuickBooks and
its entire online product platform. Here are
more details on how we are delivering for
the community.
What is QuickBooks doing to help
accountants and bookkeepers grow?
Our goal is to help power prosperity
worldwide. This means ensuring that you
and your small business customers are
successful. Half of all small businesses
fail within the first five years. We're on a
mission to decrease that failure rate. We
can help decrease that failure rate by
connecting every small business on our
platform to an accounting professional.
We firmly believe that small businesses
are more successful when they work
with an accounting professional, and
more specifically, a ProAdvisor. It's this
shared mission that connects us: linking
more small businesses to accounting
professionals coupled with the power of
the integrated QuickBooks platform can
have a real, tangible impact on helping
small businesses, and you, succeed in the
long term.
What are your priorities for the
QuickBooks platform?
We're prioritizing improvements across
our ecosystem in several ways. This
includes improvements to QuickBooks
Online Advanced to better meet the needs
of mid-market businesses, with commerce
accounting capabilities, such as inventory
management, to help product-based
businesses manage their omnichannel
strategies. Across the platform, we're also
focused on personalization, automation,
and ease-of-use features and functionality
to help small businesses better navigate
QuickBooks, ultimately helping you be
more efficient when working on your
clients' books. We're also prioritizing our
QuickBooks Desktop migration efforts.
Small business adoption of QuickBooks
Online grew significantly during the
pandemic as small businesses required
and realized the benefits of working
16 OCTOBER/NOVEMBER 2022 ■ www.CPAPracticeAdvisor.com
online. Our integrated QuickBooks Online
platform unlocks the power and value of
what we deliver for accountants and your
clients, from payroll to payments, to capital
to inventory management, and more.
Finally, we're digging deeper into how
best to combine the power of QuickBooks
and Mailchimp so you and your clients
can find and nurture new and existing
customers. We're excited for the future of
the QuickBooks Online ecosystem and
how it will continue to serve you and your
clients.
What's next for the ProAdvisor
Program?
In addition to the commitment to connect
an accountant, and more specifically, a
ProAdvisor, to small businesses using
the QuickBooks platform, we have
some exciting efforts on the horizon for
the ProAdvisor Program. We're getting
ready to launch a redesigned ProAdvisor
training portal to make it easier to identify
and find the training ProAdvisors are
looking for. We're also building out even
more personalized learning paths based
on what ProAdvisors tell us they want to
learn, including educational content on
serving growing mid-market businesses.
Furthermore, we're looking at how we can
improve the program overall with more
impactful benefits and ProAdvisor-only
access to discounts and services that help
them better serve clients.
As our most valued partners, we will
continue to listen, learn, and create an
ecosystem that contributes to the success
of all accounting professionals on the
QuickBooks platform.
http://www.CPAPracticeAdvisor.com
octobernovember2022

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