Evaluation Engineering - 4

ANSYS acquires design
reliability analysis
software provider
DfR Solutions

Tektronix promotes
Newcombe to
company president
Electronic test and measurement solutions provider
Tektronix has a new leader,
announcing April 19 that
Tami Newcombe has been
promoted to president of
the Beaverton, OR-based
company.
Newcombe joined
Tektronix in early 2017 as its
commercial president and
has since been responsible
for leading the company's
global sales and marketing.
In her new role, Newcombe
will report to Pat Byrne, who
previously served as president of Tektronix and is currently senior vice president
at Fortive-Tektronix' parent
company.

Newcombe

Newcombe brings 25 years
of experience at Fortune 500
technology companies to her
role as Tektronix president,
with a background comprised
of positions in sales leadership, field sales, operations,
marketing, and engineering.
She came to Tektronix from
Cisco, where as vice president
for the company's commercial
sales, she was responsible for
a $1.5 billion business. Prior
to Cisco, Newcombe held
positions as a global client
executive, sales engineer,
product marketing engineer,
and development engineer at
Analog Devices and IBM.

EVALUATION ENGINEERING JUNE 2019

Global smartphone shipments down
6.6% in Q1 2019; 6th straight
quarter of decline
The woes of the global smartphone market extended in the
first quarter of 2019, continuing a year and a half of decline
amid factors of saturation, diminishing innovations, and the
onset of 5G.
International Data Corporation (IDC) shared the preliminary
findings of its Worldwide Quarterly Mobile Phone Tracker on
April 30, showing that smartphone vendor shipments sunk
6.6% year-over-year in Q1 2019-the sixth straight quarter of
decline and an acceleration from Q4's 4.9% dip. IDC's data
showed that vendors shipped a total of 310.8 million units this
past quarter. It follows a 4.1% total decline in 2018 shipments
compared to 2017.
Geographically, it was the U.S. market that felt the worst of
the decline in Q1 2019, with smartphone volumes down 15%
year-over-year. IDC mentioned that slowing replacement rates
continue to weigh on the U.S. market, and that Apple iPhone
challenges contributed to the poor Q1, they weren't the only
major vendor struggling. Samsung, LG, and others witnessed
declining volumes in Q1.
"The less than stellar first quarter in the United States can be
attributed to the continued slowdown we are witnessing at the
high end of the market," said Anthony Scarsella, research manager with IDC's Worldwide Quarterly Mobile Phone Tracker.
"Consumers continue to hold on to their phones longer than
before as newer higher priced models offer little incentive to
shell out top dollar to upgrade. Moreover, the pending arrival
of 5G handsets could have consumers waiting until both the
networks and devices are ready for prime time in 2020."

Eng i neer i ng si mu lat ion
software vendor ANSYS announced May 1 that it has
acquired all the assets of DfR
Solutions, which specializes
in applying reliability physics
analysis to electronic technologies and providing quality, reliability, and durability
research and consulting to the
electronics industry. DfR is the
developer of Sherlock, which
ANSYS describes as the industry's only automated design
reliability analysis software.
Terms of the deal were not
disclosed.

"ANSYS' comprehensive
multiphysics solutions, combined with Sherlock's accurate
reliability analyses, will provide a complete designer-level
toolkit enabling customers to
quickly and easily analyze for
electronics failure earlier in
the design cycle-saving users time and money during the
development process," ANSYS
said in a press release.
Sherlock is a turnkey solution that imports from ECAD
and leverages embedded part
libraries that allow engineers
to rapidly build and analyze
3D models of electronic assemblies. From there, engineers
can subject their products to
several environmental stresses, including temperature
and power cycling, harmonic
vibration, mechanical shock,
and bending, to help ensure
manufacturability and maximize the life of a product.

Evaluation Engineering

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