july2022 - 32

SPOTLIGHT ON TECHNOLOGY TRENDS
Photo: ASE
ASE
certification process
ASE's SVP of
communications
explains what
professional
credentials mean
for technicians
and the shops
that employ them.
By Tyler Fussner
T
32 Fleet Maintenance | July 2022
he National Institute for Automotive Service
Excellence (ASE), which turns 50 this year, started
out with only four certification tests for automotive
technicians. Since 1972, ASE counts 2.1
million program graduates among its ranks and
currently offers 57 tests that range from cars to
medium- and heavy-duty commercial vehicles
and much more.
To better understand how ASE provides value
to the industry, what these certifications mean for
the technicians, and how they can boost recruitment
and retention for shops, we spoke with Trish
Serratore, ASE's SVP of communications.
[This interview has been edited for clarity and
length.]
Fleet Maintenance: How did ASE begin and what
does the institution look like today?
Trish Serratore, ASE: We were started from an
outcry from the public about not being able to get
their car fixed appropriately.
It got to the point where
there were congressional
hearings regarding
auto repair, the maliciousness,
and people
getting ripped off, so
the industry decided to
come together, from the
OEMs and the National
Automobile Dealers
Association (NADA).
They told Congress, 'We
can take care of our own, and we've got a plan.'
They did a study that showed that there was a
mechanism to identify the competency level
of individuals via a test, and then awarding a
credential based on the outcome of that test and
attaching some experience requirement to it.
The original founders of ASE, through that
initiative with NADA and the car companies,
» Trish Serratore, SVP
of communications,
ASE

july2022

Table of Contents for the Digital Edition of july2022

Hitched Up: Whey are shops still a 'no woman's' land?
Equipment: On the road and over the air
In the Bay: The mating game
Shop Operations: Finder's keepers
Under Vehicle: Taking the right angle
Technology Trends: Acing the ASE certification process
Diagnostics: Remote diagnostics helping shops control downtime
Technology & Maintenance Council: Intro
Technology & Maintenance Council: Letter from the Technology & Maintenance Council
Technology & Maintenance Council: TMC Fall Meeting - How TMC works for you
Technology & Maintenance Council: Technology - Cold chain melts for smart trailer tech
Technology & Maintenance Council: VMRS - Equipment coding for the future
Fleet Parts & Components
Tools & Equipment
Classifieds
Guest Editorial: How to build a solid technician pipeline
july2022 - 1
july2022 - 2
july2022 - 3
july2022 - 4
july2022 - 5
july2022 - Hitched Up: Whey are shops still a 'no woman's' land?
july2022 - 7
july2022 - Equipment: On the road and over the air
july2022 - 9
july2022 - 10
july2022 - 11
july2022 - 12
july2022 - 13
july2022 - 14
july2022 - 15
july2022 - In the Bay: The mating game
july2022 - 17
july2022 - 18
july2022 - 19
july2022 - Shop Operations: Finder's keepers
july2022 - 21
july2022 - 22
july2022 - 23
july2022 - 24
july2022 - 25
july2022 - 26
july2022 - 27
july2022 - 28
july2022 - 29
july2022 - Under Vehicle: Taking the right angle
july2022 - 31
july2022 - Technology Trends: Acing the ASE certification process
july2022 - 33
july2022 - 34
july2022 - 35
july2022 - Diagnostics: Remote diagnostics helping shops control downtime
july2022 - 37
july2022 - Technology & Maintenance Council: Intro
july2022 - Technology & Maintenance Council: Letter from the Technology & Maintenance Council
july2022 - Technology & Maintenance Council: TMC Fall Meeting - How TMC works for you
july2022 - 41
july2022 - Technology & Maintenance Council: Technology - Cold chain melts for smart trailer tech
july2022 - 43
july2022 - 44
july2022 - 45
july2022 - Technology & Maintenance Council: VMRS - Equipment coding for the future
july2022 - 47
july2022 - Fleet Parts & Components
july2022 - Classifieds
july2022 - Guest Editorial: How to build a solid technician pipeline
july2022 - 51
july2022 - 52
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