october2023 - Stinar2

STINAR NEWS
FROM THE CEO
Hello Ground Support Industry!
So are you ready? We are rolling into the favorite time
of year for SOME! Those that go south for the winter,
LOL.
A bunch of things are happening over the next few
weeks as I write this. GSE in Vegas should be over by
the time you read this, maybe some of you will have had
a sampling of snow, and 2024 budgets should be darn
near done. Do you have your equipment winterized?
As you may have seen at the International GSE Expo
2023, Stinar had an amazing presence! One of the many things we were proud to display
was the Wiseman Aviation decal wrap on our SPS-3518 passenger stairs. I have spent
33 years in manufacturing and my favorite part has always been the innovation and the
marketing. Yes, I know manufacturers are not the best at marketing, but I truly believe in
it (so much so I wrote a book on the subject).
Drives me crazy that all I see on the white ground support equipment is a small company
logo and the product designation such as potable water or lavatory services in bold black
letters.
I understand some of you may not feel the need to promote your company on
the tarmac since the passengers on the planes are probably not your customers, and the
customers who are potentially already know you. Some may not like the notoriety, like on
the back of tractor trailers, " How's my driving? 1-800-xxx-xxxx " . True on all accounts, but
there is more to promoting your company and your brand. The passengers on the plane
may be staring out the window looking for a career change. Let's be honest, everyone
thinks it's cool to work around planes. A custom decal wrap makes your equipment stand
out, classes it up. It's also a great opportunity to promote your partners in and outside
the industry like a rolling billboard. OR it's pure pride for your company, your employees
and you. I had a buddy with an employee who tattooed the company logo on his arm
because he had just as much passion for the company as the owner did. Of course, my
buddy didn't have the heart to tell the employee that they were thinking about updating
the logo... well, that was at least 10 years ago and the logo is still the same! Some may ask,
do you have the Stinar logo tattooed on your arm? Well, Stinar is not the only company I'm
proud to be a part of, I've had so many in the past I'd be tattooing my back by now. The
only tat I have is my wife's name inside a heart (yeah I am that guy, and yeah I know NEVER
put their name on you in case, well you know... ). Just like I have made a commitment to
the ground support industry and Stinar, that's my commitment to her.
If you're interested in the book just reach out, all I ask is a small donation to one of my two
favorite charities. Now seriously, GET YOUR NAME OUT THERE!!!!
Enjoy the fall weather and talk soon.
CRAIG KRUCKEBERG CEO / CVO
Craig@kruckebergingdustries.com | 612-360-9936

october2023

Table of Contents for the Digital Edition of october2023

Editor's Note – Dedication to Innovation
Business Buzz
Industry Expert Column – How to Minimize Downtime with Smart Charging Infrastructure
Cover Story – World Fuel's Holistic Approach to Sustainable Fueling
How to Handle Animals with Care
How to Keep Ramp Personnel Safe from Weather Hazards
Baggage Handling Challenges Demand New Solutions
When to Consider Purchasing a Maintenance Repair Program from Airfield Equipment Dealers
Smart Solution Manages Aircraft Turnaround Activities form Landing to Takeoff
Product Hangar
Ground Support Spotlight – Wilson Kwong
october2023 - 1
october2023 - 2
october2023 - 3
october2023 - 4
october2023 - 5
october2023 - Editor's Note – Dedication to Innovation
october2023 - 7
october2023 - Business Buzz
october2023 - 9
october2023 - 10
october2023 - 11
october2023 - Industry Expert Column – How to Minimize Downtime with Smart Charging Infrastructure
october2023 - 13
october2023 - Cover Story – World Fuel's Holistic Approach to Sustainable Fueling
october2023 - 15
october2023 - 16
october2023 - 17
october2023 - How to Handle Animals with Care
october2023 - 19
october2023 - 20
october2023 - 21
october2023 - How to Keep Ramp Personnel Safe from Weather Hazards
october2023 - 23
october2023 - 24
october2023 - Baggage Handling Challenges Demand New Solutions
october2023 - 26
october2023 - 27
october2023 - When to Consider Purchasing a Maintenance Repair Program from Airfield Equipment Dealers
october2023 - 29
october2023 - 30
october2023 - 31
october2023 - Smart Solution Manages Aircraft Turnaround Activities form Landing to Takeoff
october2023 - 33
october2023 - Product Hangar
october2023 - 35
october2023 - 36
october2023 - 37
october2023 - 38
october2023 - 39
october2023 - 40
october2023 - 41
october2023 - Ground Support Spotlight – Wilson Kwong
october2023 - 43
october2023 - 44
october2023 - Stinar1
october2023 - Stinar2
october2023 - Stinar3
october2023 - Stinar4
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