Mass_Transit_September/-October_2019 - 66

BEST PRACTICES
DCTA and Lyft continued »

learning from various deployments in our
member and non-member communities.
Current Partnerships and Programs

DCTA has three major Lyft partnership programs that serve the city of Highland Village,
University of North Texas (UNT) and the Alliance area in Denton and Tarrant Counties.
Highland Village Lyft Program,

Deployed August 2018
Trips: August 2018 to June 2019 - 1,186
total, 108 average per month
Our Highland Village Lyft program replaced our previous Community On-Demand service that is more cost effective for
the agency. We partnered with Lyft to offer
a $10 discount for Lyft rides using the Lyft
mobile app within the specified zone to pro-

vide more transit options for those traveling
in Highland Village and north Lewisville.
The program connects our A-train commuter corridor to retail and restaurant destinations, jobs and medical facilities.
UNT Lyft Zone Program,
Deployed September 2018
Trips: August 2018 launch to June 2019 -
2,394 total, 218 average per month
UNT partnered with us and Lyft to
launch a pilot service to provide students
with free, safe and reliable on-demand
service after hours when they travel in the
designated UNT Lyft Zone. The zone includes access to campus buildings, dorms,
non-dorm housing, an off-site research
facility and adjacent restaurants.
ZIPZONE Lyft Program,
Deployed February 2019
Trips: February 2019 launch to June 2019
- 1,895 total, 379 average per month
Following a successful nine-month,
dynamic Mobility as a Service pilot funded through a public-private partnership,
Trinity Metro partnered with us to launch
ZIPZONE in Alliance, a large commercial
multi-use development. Based on the pilot
and shift schedules of the area's workforce,
we recognized ridership and transportation needs existed that could be served via
a cost-effective TNC deployment. Riders
traveling in the Alliance area use the Lyft-operated ZIPZONE, on-demand service
at no cost. Trinity Metro fully subsidizes
the Lyft service within the Alliance zone
that includes trips from a park and ride facility and North Texas Xpress commuter
bus stops to jobs throughout the area.
Some obstacles DCTA faces in incorporating TNC deployments include:
* Integration with public transit technology/MaaS applications (one-stop shop for
payment, trip planning, etc.)
* Specific data-gathering from TNCs to
inform future deployments or service
refinement
Future Programs and Projects

We are going full speed ahead with new
TNC partnerships. One partnership slated to launch in fall 2019 is our Lyft program in the city of Coppell. At DCTA, we
believe it's essential for us to continue to
integrate mobility solutions to serve the
growing needs of North Texas, and we'll
continue to lead the way in advanced mobility alternatives.
For more information, visit www.MassTransitmag.com/10066382

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Mass Transit | MassTransitmag.com | SEPTEMBER/OCTOBER 2019
http://www.slec.com http://www.MassTransitmag.com/10066382 http://www.MassTransitmag.com
Mass_Transit_September/-October_2019

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