February 2023 - 12

Guest Opinion
Nashville Public Transit Attracts
Riders through Tourism Partnerships
WeGo offered locals staycations with discounts
to some of Nashville's hottest attractions.
B y R e nu k a C hr i s t o p h
The primary
objective of
WeGoCation was
to attract current
and new riders
to QuickTicket,
our new digital
ticketing system.
A bus wrap promoting one of WeGo Public Transit's WeGoCation's partners, the Country Music Hall of
Fame and Museum.
WeGo Public Transit
CREATIVE CONNECTIVITY is a powerful conductor
in making great things happen. For WeGo Public
Transit, linking with diverse businesses and organizations
citywide is one of the ways we are attracting
new riders and improving access for current riders.
This past year, we launched the Community Impact
Partnership program (CIP), an initiative where
we work with organizations to cross promote one
another on our communication channels, so it is
mutually beneficial for both parties to achieve the
desired goals.
About the author
Renuka Christoph is
chief communications
officer for WeGo
Public Transit and
founder of Christoph
Communications, LLC,
a certified DBE.
How locals can save money
during staycations
Our WeGoCation initiative originated from this,
offering locals a staycation to some of Nashville's
hottest attractions at a discounted rate. As part of
the total experience, we wanted to showcase to locals
how they can relax and ride while saving money
without the added hassle of parking.
The primary objective of WeGoCation was to attract
current and new riders to QuickTicket, our
new digital ticketing system. The goals were to demystify
riding the bus and overcome transit biases.
12 Mass Transit | FEBRUARY 2023
We identified five local attractions to become CIPs
for WeGoCation:
* Nashville Zoo
* National Museum of African American Music
* Frist Art Museum
* Country Music Hall of Fame and Museum
* Bavarian Bierhaus restaurant
From June 14 to Aug. 15, 2022, riders showed
their QuickTicket phone app or reloadable card
and received half-off admission or, in the case of the
restaurant, half-off an entrée. In exchange, WeGo
provided each of these partners publicity on our
owned assets (i.e., bus wraps and ads on shelters
and benches).
We also promoted one another through each other's
communication channels, including newsletters,
social media and media.
The result was greater awareness of public transit,
as riders coupled transit as part of the overall
experience while enjoying the destination. They
were able to avoid the hassle of navigating crowded
streets or paying for parking. Larger groups appreciated
being able to be accommodated comfortably
and economically.

February 2023

Table of Contents for the Digital Edition of February 2023

Editor’s Notebook
People & Places
Nashville Public Transit Attracts Riders through Tourism Partnerships
2023 Mobility Outlook
Oklahoma Pilot Program Providing Reliable Door-to-Door Public Transit Service
The Coming Transition from Traditional Hardware Displays to Electronic Screens for Train Control
Fare Collection: How we pay for public transit is critical to securing its future
Unifying security systems for Mass Transit
Products
February 2023 - 1
February 2023 - 2
February 2023 - 3
February 2023 - 4
February 2023 - 5
February 2023 - Editor’s Notebook
February 2023 - 7
February 2023 - People & Places
February 2023 - 9
February 2023 - 10
February 2023 - 11
February 2023 - Nashville Public Transit Attracts Riders through Tourism Partnerships
February 2023 - 13
February 2023 - 2023 Mobility Outlook
February 2023 - 15
February 2023 - 16
February 2023 - 17
February 2023 - Oklahoma Pilot Program Providing Reliable Door-to-Door Public Transit Service
February 2023 - 19
February 2023 - 20
February 2023 - 21
February 2023 - The Coming Transition from Traditional Hardware Displays to Electronic Screens for Train Control
February 2023 - 23
February 2023 - 24
February 2023 - 25
February 2023 - Fare Collection: How we pay for public transit is critical to securing its future
February 2023 - 27
February 2023 - 28
February 2023 - 29
February 2023 - Unifying security systems for Mass Transit
February 2023 - 31
February 2023 - 32
February 2023 - Products
February 2023 - 34
February 2023 - 35
February 2023 - 36
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