Mass Transit - 20

Lindy Norris, director of

Lindy Norris
Director, Marketing
& Public Affairs
New Flyer of
America

marketing and public affairs
for New Flyer of America,
has more than 15 years of
experience leading brand and
marketing strategy, public
affairs, communications
and media relations.
Norris joined New Flyer in
2017, where she started as
the director of marketing
communications. In her first
five months, she innovated the
company's brand through the
development and execution
of its marketing campaign for
the 2017 APTA EXPO, as well
as the launch of New Flyer's
Vehicle Innovation Center (VIC),
where she was directly involved
in the content development,
branding and design.
She was promoted to her
current position in 2019 where
she continues to lead New
Flyer's multinational brand
and marketing strategy, while
building its local, state and
national public affairs. Her
commitment to smart mobility
solutions and her work with

Ian Borsuk is described as

Ian R.
Borsuk,
P.Eng.
Associate
Dillon Consulting
Ltd.

an integrated mobility planner
and licensed professional
engineer who has worked
on transportation projects
throughout Canada, the
United States and a number
of other countries. His work
has included everything from
small traffic studies and transit
route studies to transit service
plans, transit priority corridor
studies, transit business plans
and large regional multimodal
transportation plans.
At Dillon Consulting Limited,
Borsuk is involved in helping
to lead and grow the firm's
integrated mobility team as
its operations team manager.
Additionally, Borsuk serves as
the office manager. Both roles
have become more complex
during the pandemic. He has
had to more closely monitor
integrated mobility team
members who are working
from home to make sure they
continue to be productive
while ensuring all colleagues
have the equipment and

20 |

Mass Transit | MassTransitmag.com | JULY/AUGUST 2020

"No one's success is built alone and that's certainly
true of where I stand today. We often hear 'a rising
tide lifts all boats' and it couldn't be more true of the
community, leaders and organizations I've had the
privilege to work with over the past two decades. This
industry is also exceptionally welcoming, which has
allowed me to learn and move quickly in helping craft
the reality of smart mobility in North America."
public and private stakeholders,
directly led the company to
sign on to the Shared Mobility
Principles for Livable Cities.

an industry effort to develop
the Conference of Minority
Transportation Officials'
first Canadian chapter.

In 2019, she supported the
expansion of New Flyer's
partnership with Transportation
Diversity Council to
announce the release of
a national Community
Benefits Framework. To that
extent, Norris has actively
supported industry workforce
development initiatives across
North America with APTA and
CUTA and is also supporting

Most notably, she founded
Athena Leadership in 2011,
a member-based nonprofit
providing mentorship and
leadership development to
young women. re-entering
the workforce.
Most recently, she was
appointed to New Flyer's
Global COVID-19 Emergency
Response Team.

Fact: In 2018, Norris was elected to APTA's Business Member
Board of Governors, becoming one of its youngest members.
MassTransitmag.com/21149975

"The industry is a passionate group of individuals
who believe in community, equity and improving
the social and urban environment through
access to mobility and place-making ability."
resources needed to
successfully work from home.
On the innovation front,
Borsuk created a network
simulation model to
demonstrate how a pair of
shared one-way streets in
a downtown core could
successfully accommodate
light-rail and bus vehicles on
at-grade transit-only facilities,
as well as adjacent general
traffic. The simulation earned
Borsuk and two collaborators
the 2008 Innovative
Intermodal Solutions Award
from the International Institute
of Transportation Engineers.
Another example involves
Borsuk's use of the StreetLight
Data platform to identify

travel patterns throughout
a city, which was then
compared to the existing
transit network as part of
a transit route network
development project.
Within Dillon, Borsuk
developed a detailed
spreadsheet tool that
allows for thorough analysis
of a transit system and
development of various
future network scenarios.
Borsuk is also a member
of Dillon's automated
vehicle application team
where he led a series of
automated transit shuttle
demonstrations undertaken
in Western Canada.

Fact: Borsuk plays three instruments: violin, banjo and guitar.
MassTransitmag.com/21147597
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