Mass Transit - 50
THE NEW PA SSEN
In a COVID-19 World,
Communicating about
Cleanliness is Key
As agencies work to gain back ridership,
they'll need to ensure their passengers
that transit is safe and clean through
enhanced messaging and new
customer experience initiatives.
By Megan Perrero, assistant editor
I
n a research paper first published
April 13, 2020, Jeffrey E. Harris, a
professor at the Massachusetts Institute of Technology, called the
New York City Transit subway
a "major disseminator-if not
the principal transmission vehicle-of coronavirus infection"
when COVID-19 was first spreading throughout the city in March.
While this paper has since been
rebutted in publications such as
The Atlantic, The New York Times and
Vice, the paper was picked up by several
local media outlets like The New York Post
and The New York Daily News, causing debate
over the safety of public transit at large.
The spread of misinformation has meant public
transit has had to work diligently at getting its core
message out: Transit is still here, and it's here to
serve the community.
"We're trying to get as many people aware of
how safe we actually are during this pandemic,"
said Capital Metro (CapMetro) President and CEO
Randy Clarke. "Part of that is dispelling so many
people with the notion that transit is unsafe. I refer
a lot to Hong Kong, where Hong Kong has seven
deaths from COVID-19, and they move five and a
half million people a day in the subway."
With these new concerns in mind, agencies are
working to reshape the passenger experience by
implementing new customer experience initiatives
50 |
Mass Transit | MassTransitmag.com | JULY/AUGUST 2020
http://MassTransitmag.com
Mass Transit
Table of Contents for the Digital Edition of Mass Transit
Ad Index
Editor's Notebook: Congratulations to the 2020 40 Under 40 Honorees
People & Places
NRC Chairman's Column: Transit, Passenger Rail Make up a Growing Piece of NRC Members' Pie
40 Under 40: The Next Generation of Transit Professionals
Q&A with U.S. Secretary of Transportation Elaine Chao
Air Treatment Solutions Integrated with On-board Surveillance Technology can Increase Ridership and Safety Amid Pandemic
The New Passenger Experience: In a COVD-19 World, Communicating about Cleanliness is Key
Mass Transit - 1
Mass Transit - 2
Mass Transit - 3
Mass Transit - 4
Mass Transit - 5
Mass Transit - Ad Index
Mass Transit - 7
Mass Transit - Editor's Notebook: Congratulations to the 2020 40 Under 40 Honorees
Mass Transit - 9
Mass Transit - People & Places
Mass Transit - 11
Mass Transit - 12
Mass Transit - NRC Chairman's Column: Transit, Passenger Rail Make up a Growing Piece of NRC Members' Pie
Mass Transit - 40 Under 40: The Next Generation of Transit Professionals
Mass Transit - 15
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Mass Transit - Q&A with U.S. Secretary of Transportation Elaine Chao
Mass Transit - 45
Mass Transit - 46
Mass Transit - 47
Mass Transit - Air Treatment Solutions Integrated with On-board Surveillance Technology can Increase Ridership and Safety Amid Pandemic
Mass Transit - 49
Mass Transit - The New Passenger Experience: In a COVD-19 World, Communicating about Cleanliness is Key
Mass Transit - 51
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