September/October 2023 - 42

Improve Fare Revenues
and the Passenger Experience
by Upgrading to a
Future-Proofed
Ticketing Infrastructure
Via One Interface, the latest ticket validators
and readers accept any ticket, presented, in any
orientation, while also accepting contactless payments.
BY ARTHUR TAY, CONTR I BUTOR
G
rowing consumer demand for " smart ticketing " solutions
is being driven by rapid urbanization, as well as technological
advances such as radio frequency identification
(RFID) and near field communication (NFC). Today's
solutions are used in mass transit applications, ranging
from ticket vending machines (TVMs), gates and
turnstiles to stand-alone platform validators and
on-board products. Transportation authorities and
operators who have not adopted these technologies
operate with an outdated ticketing infrastructure
that puts them at risk of irritating passengers
and losing revenue. They must modernize their
mass transit systems or risk losing passengers -
perhaps permanently.
Contactless ticketing has also slowly been
incorporated into public transportation ticketing
processes over the past 20 years, which
accelerated during the pandemic. As ridership
continues its rebound, post-pandemic, now
is the time for transit authorities and operators
to upgrade their aging ticket-reading
hardware and move toward a more digital
or mobile paradigm that will enhance
the passenger experience and maximize
revenue. The latest readers give passengers
a single point of presentation for
42 Mass Transit | SEPTEMBER/OCTOBER 2023

September/October 2023

Table of Contents for the Digital Edition of September/October 2023

Editor’s Notebook
People & Places
MCTS’ CONNECT 1 BRT Bringing Public Transportation Usage Up in Milwaukee Area
Transit Agency Consortium Applies for FTA Waiver for Minibuses
APTA Awards BART the 2023 APTA Rail Safety Gold Award
APTA’s Big Show Returns to Orlando
Improve Fare Revenues and the Passenger Experience by Upgrading to a Future- Proofed Ticketing Infrastructure
Industry Insights: The Intersection of Diverse Leadership
Products
September/October 2023 - 1
September/October 2023 - 2
September/October 2023 - 3
September/October 2023 - 4
September/October 2023 - 5
September/October 2023 - Editor’s Notebook
September/October 2023 - 7
September/October 2023 - 8
September/October 2023 - 9
September/October 2023 - People & Places
September/October 2023 - 11
September/October 2023 - 12
September/October 2023 - 13
September/October 2023 - 14
September/October 2023 - 15
September/October 2023 - 16
September/October 2023 - 17
September/October 2023 - MCTS’ CONNECT 1 BRT Bringing Public Transportation Usage Up in Milwaukee Area
September/October 2023 - 19
September/October 2023 - 20
September/October 2023 - 21
September/October 2023 - 22
September/October 2023 - 23
September/October 2023 - Transit Agency Consortium Applies for FTA Waiver for Minibuses
September/October 2023 - 25
September/October 2023 - 26
September/October 2023 - 27
September/October 2023 - 28
September/October 2023 - 29
September/October 2023 - APTA Awards BART the 2023 APTA Rail Safety Gold Award
September/October 2023 - 31
September/October 2023 - 32
September/October 2023 - 33
September/October 2023 - APTA’s Big Show Returns to Orlando
September/October 2023 - 35
September/October 2023 - 36
September/October 2023 - 37
September/October 2023 - 38
September/October 2023 - 39
September/October 2023 - 40
September/October 2023 - 41
September/October 2023 - Improve Fare Revenues and the Passenger Experience by Upgrading to a Future- Proofed Ticketing Infrastructure
September/October 2023 - 43
September/October 2023 - 44
September/October 2023 - 45
September/October 2023 - Industry Insights: The Intersection of Diverse Leadership
September/October 2023 - 47
September/October 2023 - 48
September/October 2023 - 49
September/October 2023 - Products
September/October 2023 - 51
September/October 2023 - 52
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