Professional Distributor - 39

Photo courtesy of TEXA USA.

* What vehicles do you work on?
* Do you currently do J-2534
programming?
* Do you want to do J-2534
programming?
* Do you have a TPMS tool?
* Do you have the need to
program keys?
* What is your budget?
Asking the right questions means
helping your customers find the right
tool for their shop while saving them
from overpaying for features they

potentially wouldn't have used.
Additionally, having the scan tool
out and available for demos is crucial.
Technicians want to be able to give
the tool a try, see what features there
are, see how user-friendly it is, and
then make their decision on whether
to buy. Schnitz does caution, though,
that when doing a live demo, you should
plug it into your own truck, otherwise
you're at the risk of them plugging into
a truck the scan tool may not know how
to fix.

Something else to keep in mind
while trying to make the sale are the
costs technicians and shop owners
will have outside of paying for the scan
tool itself.
"[For] a good gauge of ROI, shop
owners [should] consider the overall
cost of ownership for not only their
scan tools and software update costs,
but the costs for access to repair information like ALLDATA, Mitchell 1,
Identifx, et cetera. Between diagnostic
subscriptions averaging $1,000 per

Professional Distributor I August 2019 I VehicleServicePros.com 39


http://www.VehicleServicePros.com

Professional Distributor

Table of Contents for the Digital Edition of Professional Distributor

Editor's Note: A risky (and rewarding) business
Business risks that paid off
Show Me Your Truck
Most Wanted
2019 PTEN Innovation Award Winners
Sneak Peek
Product Training
Go Sell Something: You can teach an old dog new tricks ... especially if that dog is you and you want to earn more money.
In Focus Products
Diagnostic Discourse: Programming: Where did it start, and what options are available to today's technicians?
Driving Sales
Tales from the Road: Tool dealer John Loobey's love of martial arts led him to compete on American Ninja Warrior.
Professional Distributor - 1
Professional Distributor - 2
Professional Distributor - 3
Professional Distributor - Editor's Note: A risky (and rewarding) business
Professional Distributor - 5
Professional Distributor - Business risks that paid off
Professional Distributor - 7
Professional Distributor - 8
Professional Distributor - 9
Professional Distributor - 10
Professional Distributor - 11
Professional Distributor - 12
Professional Distributor - 13
Professional Distributor - Show Me Your Truck
Professional Distributor - 15
Professional Distributor - Most Wanted
Professional Distributor - 17
Professional Distributor - 2019 PTEN Innovation Award Winners
Professional Distributor - 19
Professional Distributor - 20
Professional Distributor - 21
Professional Distributor - 22
Professional Distributor - 23
Professional Distributor - 24
Professional Distributor - 25
Professional Distributor - 26
Professional Distributor - 27
Professional Distributor - Sneak Peek
Professional Distributor - 29
Professional Distributor - 30
Professional Distributor - 31
Professional Distributor - 32
Professional Distributor - 33
Professional Distributor - 34
Professional Distributor - 35
Professional Distributor - 36
Professional Distributor - 37
Professional Distributor - Product Training
Professional Distributor - 39
Professional Distributor - 40
Professional Distributor - 41
Professional Distributor - Go Sell Something: You can teach an old dog new tricks ... especially if that dog is you and you want to earn more money.
Professional Distributor - 43
Professional Distributor - In Focus Products
Professional Distributor - 45
Professional Distributor - 46
Professional Distributor - 47
Professional Distributor - Diagnostic Discourse: Programming: Where did it start, and what options are available to today's technicians?
Professional Distributor - 49
Professional Distributor - 50
Professional Distributor - 51
Professional Distributor - Driving Sales
Professional Distributor - 53
Professional Distributor - Tales from the Road: Tool dealer John Loobey's love of martial arts led him to compete on American Ninja Warrior.
Professional Distributor - 55
Professional Distributor - 56
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