august2022 - 4

EDITOR'S NOTE
Published by Endeavor Business Media, LLC
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Nashville, TN 37215
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Favorite tools, farms,
and fundraising
Make some money and do some
good at the same time.
AMANDA SILLIKER
EDITORIAL DIRECTOR
asilliker@
endeavorb2b.com
T
his is one of my favorite
issues of the year! On
page 12, you can see the
winners of our PTEN Innovation
Awards. This list is a great way to
know what hot new products you
must be stocking on your truck.
We get tons of product entries for
the PTEN Innovation Awards, and
our independent third-party panel
of judges selects the best of the
best for the winners.
Each product is judged on the
following criteria:
* Time savings
* Simplifying a task
* Unique/new approach
* Improving a current tool
* Ease of use
I'm confident your customers
would be thrilled to have any of
these award-winning products in
their tool box, and showing them
this list is another sales tool for you
as well.
This month's cover story (see
page 24) takes a look at expanding
your market segment beyond
automotive repair shops, especially
into agriculture. I know many of
you already serve farms in your
area, but how many of you drive
right past them on a daily basis and
never stop? Perhaps they could be
your next new customer?
Farms need lots of tools - and
big ones at that - and they often
spend big bucks with their mobile
tool dealers, if they have one. The
next time you drive by, consider
stopping in and talking with the
4 Professional Distributor I August 2022 I VehicleServicePros.com
owner. You never know, perhaps
they have been waiting for someone
like you to pop by and make
it so much easier to get the tools
they need.
What are some of the nonautomotive
customers you call on?
Does it bring in some consistent
revenue? Shoot me an email and
let me know!
Yet another great article in
this month's issue is Alan Sipe's
column on promotions and contests
on page 36. We know for
a fact that everyone loves free
stuff. It's human nature, and it's
an excellent selling tool, but Sipe
brings a new perspective to this.
He says that contests with only
one winner can potentially hurt
your business and advocates for
fundraisers that support your
local community instead. I absolutely
love this idea. Not only does
it do some real good in a world
today where we all need a helping
hand sometimes, but it also
cements you as a prominent figure
in your community.
Sipe gives a few examples, such
as raising money for a local technician's
sick child or donating new
computers to a local school. Whatever
the cause, you can put some
signs up on your truck, promote
the fundraiser on your social media
channels, and talk to your customers
about it. Chances are they will
be happy to support a good cause
and support your business too
while they're at it.
Printed in the U.S. Volume 30, Number 7; August 2022
EXECUTIVE VICE PRESIDENT - TRANSPORTATION
Reggie Lawrence RLawrence@EndeavorB2B.com
VP/GROUP PUBLISHER, ENDEAVOR VEHICLE REPAIR GROUP
Kylie Hirko 630-253-4034 Kylie@VehicleServicePros.com
EDITORIAL DIRECTOR Amanda Silliker
ASilliker@EndeavorB2B.com
ASSOCIATE EDITOR Emily Markham
920-234-6359 EMarkham@endeavorb2b.com
ASSOCIATE EDITOR Kayla Oschmann
920-563-1764 KOschmann@endeavorb2b.com
ASSOCIATE SALES DIRECTOR Mattie Gorman-Greuel
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DIRECTOR OF BUSINESS DEVELOPMENT Cortni Jones
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august2022

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