Professional Distributor - 36

DIAGNOSTIC DISCOURSE

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service where your customers can leave
messages or converse with other patrons
could become your version of an electronic waiting room. Many of today's
shop management software companies
are also incorporating text functionality
in their products.
With an organized communication
platform and practice in play, you can
create a scheduling format that includes
a calendar showing your hours and perhaps days off or any special occasions
that you are going to be out of the shop.
Post routine maintenance schedules for
vehicles and any discounts you might
be running.
Turn your website into a community. Post your customers' birthdays,
special occasions, graduations, etc.
Encourage customers to leave comments

or post their own personal events. Post
available carhops with other patrons
that might be arriving or leaving at the
same time. Basically, create a family of
friends and neighbors that share your
place of business.

SHOW AND TELL
Most curious people are fascinated by
things they don't understand. They
love to explore and learn how this new
'widget' works. Even though they may
never intend on repairing it themselves,
they still are eager to learn how it all
operates. You can be transparent about
the repair process (and win customers)
by creating short videos and posting
them on your website, taking the time
to explain a certain aspect of auto repair.
Think back to the 1950s and '60s

36 Professional Distributor I December 2019 I VehicleServicePros.com

when most hot rod or general improvements meant changing mechanical parts
such as a cam, changing the carburetor, adding a high rise intake manifold,
beefing up the suspension, tacking on
some traction bars, or updating to a
tuned exhaust system. It didn't matter
what method was used to increase the
horsepower, but what it did do was create a gang of onlookers under the hood
to see what made it all tick.
These days there isn't a whole lot
to see under the hood of the modern
car. However, there's a lot more technology stuffed under there than just a
double roller cam or a gigantic 4-barrel carburetor. Computer software is the
focus these days. Don't get me wrong,
mechanical parts still make some enormous changes. However, to make all



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Professional Distributor

Table of Contents for the Digital Edition of Professional Distributor

Editor's Note: How to Handle a Work Day That's Beyond Busy
View From the Top
Show Me Your Truck
Most Wanted
Sneak Peek
Product Training
Go Sell Something: Small Things You Can Do to Set Yourself Up for a Successful Sales Day
In Focus Products
Diagnostic Discourse: New Year's Goals: Increase Your Shop's ROI in 2020
Driving Sales: Battery Service & Electrical Work
Tales from the Road: Mac Tools Distributor Joe Matuk Finds That His Customers Have Become More Like Family
Professional Distributor - 1
Professional Distributor - 2
Professional Distributor - 3
Professional Distributor - Editor's Note: How to Handle a Work Day That's Beyond Busy
Professional Distributor - 5
Professional Distributor - View From the Top
Professional Distributor - 7
Professional Distributor - 8
Professional Distributor - 9
Professional Distributor - 10
Professional Distributor - 11
Professional Distributor - 12
Professional Distributor - 13
Professional Distributor - Show Me Your Truck
Professional Distributor - 15
Professional Distributor - Most Wanted
Professional Distributor - 17
Professional Distributor - Sneak Peek
Professional Distributor - 19
Professional Distributor - 20
Professional Distributor - 21
Professional Distributor - 22
Professional Distributor - 23
Professional Distributor - 24
Professional Distributor - 25
Professional Distributor - Product Training
Professional Distributor - 27
Professional Distributor - Go Sell Something: Small Things You Can Do to Set Yourself Up for a Successful Sales Day
Professional Distributor - 29
Professional Distributor - In Focus Products
Professional Distributor - 31
Professional Distributor - 32
Professional Distributor - 33
Professional Distributor - Diagnostic Discourse: New Year's Goals: Increase Your Shop's ROI in 2020
Professional Distributor - 35
Professional Distributor - 36
Professional Distributor - 37
Professional Distributor - Driving Sales: Battery Service & Electrical Work
Professional Distributor - 39
Professional Distributor - 40
Professional Distributor - 41
Professional Distributor - Tales from the Road: Mac Tools Distributor Joe Matuk Finds That His Customers Have Become More Like Family
Professional Distributor - 43
Professional Distributor - 44
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