february2023 - 4
EDITOR'S NOTE
Published by Endeavor Business Media, LLC
30 Burton Hills Blvd, Ste 185
Nashville, TN 37215
800-547-7377
Car crashes cost each
American $1,035 per year
The cost escalated to $340 billion in 2019,
according to a new NHTSA study.
BRENDAN BAKER
EDITOR
bbaker@
endeavorb2b.com
T
hese costs are calculated
for every American and
totaled out to $1,035 per
person, whether involved in an
accident or not.
Seeing the numbers involved,
it's no wonder that body shops are
so busy these days. There were
more than 23 million vehicles damaged
during this study's timeframe.
The report also states that 36,500
people were killed and 4.5 million
injured, as as a result. All signs that
there's still a long way to go for road
and vehicle safety.
Somewhat surprisingly, those
not directly involved in crashes pay
for about three-quarters of all crash
costs through higher insurance
premiums, taxes, and other hardto-calculate
factors such as travel
delays, increased fuel consumption,
and environmental impacts. These
costs totaled over $261 billion.
Some say the current body
shop business model is broken
due to how much influence (or control)
the insurance companies have
over the entire process, from what
a shop can charge for a headlight
to replacement body panels. While
the growing number of fatalities is
worrisome, technology can make
cars safer and more dangerous at
the same time.
Distracted driving is the biggest
cause of accidents but not the
most fatalities. Impaired driving
(alcohol) is still the most deadly
with a higher chance of a fatality.
Technology can also be to blame
for the higher costs to repair with
more driver assistance features
(e.g., ADAS), and overall increased
use of computer modules (i.e.,
chips) in vehicles. This means
that a mild fender bender can cost
several times more today because
shops must replace multiple
sensors (e.g., parking, lane assist,
etc.), and other related systems.
Of the vehicles damaged in
motor vehicle crashes in 2019,
some 19.3 million or 84 percent
were damaged in incidents that
incurred property damage only.
This report indicates that the
total cost from traffic crashes in
2019 was approximately 40 percent
higher than in 2010. The
difference in these estimates is
attributable to a number of factors,
including inflation, which
accounts for an overall rise in the
cost of goods and services of about
17 percent, shifts in the severity of
crashes and the nature of injury
outcomes, and a revised basis for
measuring unit costs.
With OEMs introducing more
and more safety systems such as
ADAS and other crash avoidance
systems, the methods and tools to
repair modern vehicles are significantly
more complex than even a
decade ago, yet we are still trying
to get people to wear seatbelts on a
regular basis in 2023. Go figure.
4 Professional Distributor I February 2023 I VehicleServicePros.com
Printed in the U.S. Volume 31, Number 1; February 2023
EXECUTIVE VICE PRESIDENT - TRANSPORTATION
Kylie Hirko 630-253-4034 Kylie@VehicleServicePros.com
VP/GROUP PUBLISHER, ENDEAVOR VEHICLE REPAIR GROUP
Chris Messer 651-206-3168 CMesser@EndeavorB2B.com
EDITOR Brendan Baker
234-201-9049 BBaker@EndeavorB2B.com
ASSOCIATE EDITOR Emily Markham
920-234-6359 Emily@VehicleServicePros.com
ASSOCIATE EDITOR Kayla Nadler
920-563-1764 Kayla@VehicleServicePros.com
ASSOCIATE SALES DIRECTOR Mattie Gorman-Greuel
920-563-1636 MGorman@EndeavorB2B.com
DIRECTOR OF BUSINESS DEVELOPMENT Cortni Jones
920-568-8391 CJones@EndeavorB2B.com
MULTIMEDIA ACCOUNT EXECUTIVE Diane Braden
920-568-8364 DBraden@EndeavorB2B.com
MULTIMEDIA ACCOUNT EXECUTIVE Lisa Mend
949-259-5654 LMend@EndeavorB2B.com
MULTIMEDIA ACCOUNT EXECUTIVE Michael Parra
925-307-8779 MParra@EndeavorB2B.com
MULTIMEDIA ACCOUNT EXECUTIVE Martha Severson
651-846-9452 MSeverson@EndeavorB2B.com
MULTIMEDIA ACCOUNT EXECUTIVE Sean Thornton
269-449-0251 SThornton@EndeavorB2B.com
ASSOC. MULTIMEDIA ACCOUNT EXEC. Mackenzie Verschoor
651-846-9472 MVerschoor@EndeavorB2B.com
PRODUCTION MANAGER Jane Pothlanski
224-324-8507 JPothlanski@EndeavorB2B.com
AD SERVICES MANAGER Carmen Seeber
920-568-8373 CSeeber@EndeavorB2B.com
ART DIRECTOR Tim Schafer
LIST RENTAL REP Michael Costantino
402-836-6266 Michael.Costantino@infogroup.com
LIST RENTAL REP Kevin Collopy
402-836-6265 Kevin.Collopy@infogroup.com
AUDIENCE DEVELOPMENT MANAGER Debbie Dumke
ENDEAVOR BUSINESS MEDIA, LLC
CEO - Chris Ferrell
President - June Griffin
CFO - Mark Zadell
COO - Patrick Rains
CRO - Reggie Lawrence
Chief Administrative and Legal Officer - Tracy Kane
EVP Marketing Solutions & Data - Jacquie Niemiec
Subscription Customer Service
877-382-9187; 847-559-7598 * Circ.ProfDistmag@omeda.com
PO Box 3257 * Northbrook IL 60065-3257
Article reprints reprints@endeavorb2b.com
Professional Distributor (USPS 017-300), (ISSN 1553-6211 print, ISSN 2150-2080
online) is published 10 times per year in Feb, Mar, Apr, May, Jun, Jul, Aug, Sep,
Oct and Dec by Endeavor Business Media, LLC. 1233 Janesville Ave., Fort
Atkinson, WI 53538. Periodical postage paid at Fort Atkinson, WI, and additional
mailing offices. POSTMASTER: Send address changes to Professional
Distributor, PO Box 3257, Northbrook, IL 60065-3257.
SUBSCRIPTIONS: Publisher reserves the right to reject non-qualified
subscriptions. Subscription prices: U.S. ($62.50 per year); Canada/Mexico
($90.00 per year); All other countries ($131.25 per year). All subscriptions
payable in U.S. funds. Send subscription inquiries to Professional Distributor, PO
Box 3257, Northbrook, IL 60065-3257. Customer service can be reached toll-free
at 877-382-9187 or at circ.profdistmag@omeda.com for magazine subscription
assistance or questions.
Printed in the USA. Copyright 2023 Endeavor Business Media, LLC. All rights
reserved. No part of this publication may be reproduced or transmitted in
any form or by any means, electronic or mechanical, including photocopies,
recordings, or any information storage or retrieval system without permission
from the publisher. Endeavor Business Media, LLC does not assume and hereby
disclaims any liability to any person or company for any loss or damage caused
by errors or omissions in the material herein, regardless of whether such errors
result from negligence, accident, or any other cause whatsoever. The views and
opinions in the articles herein are not to be taken as official expressions of the
publishers, unless so stated. The publishers do not warrant either expressly
or by implication, the factual accuracy of the articles herein, nor do they so
warrant any views or opinions by the authors of said articles.
http://www.EndeavorBusinessMedia.com
http://www.VehicleServicePros.com
february2023
Table of Contents for the Digital Edition of february2023
Editor's Note: Car crashes cost each American $1,035 per year
Sneak Peek
Most Wanted
Selling welding and collision tools to body shops
In Focus
Diagnostic Tech: Top Diagnostic Tools for 2023
Show Me Your Truck: Community matters
Go Sell Something: If 'Wishin', and Hopin', and Prayin'' don't pay the bills, more sales will
Driving Sales: Lighting
Tales From the Road: Being in control
february2023 - 1
february2023 - 2
february2023 - 3
february2023 - Editor's Note: Car crashes cost each American $1,035 per year
february2023 - 5
february2023 - Sneak Peek
february2023 - 7
february2023 - 8
february2023 - 9
february2023 - 10
february2023 - 11
february2023 - 12
february2023 - 13
february2023 - Most Wanted
february2023 - 15
february2023 - Selling welding and collision tools to body shops
february2023 - 17
february2023 - 18
february2023 - 19
february2023 - 20
february2023 - 21
february2023 - 22
february2023 - 23
february2023 - In Focus
february2023 - 25
february2023 - 26
february2023 - 27
february2023 - Diagnostic Tech: Top Diagnostic Tools for 2023
february2023 - 29
february2023 - 30
february2023 - 31
february2023 - 32
february2023 - 33
february2023 - Show Me Your Truck: Community matters
february2023 - 35
february2023 - Go Sell Something: If 'Wishin', and Hopin', and Prayin'' don't pay the bills, more sales will
february2023 - 37
february2023 - Driving Sales: Lighting
february2023 - 39
february2023 - 40
february2023 - 41
february2023 - Tales From the Road: Being in control
february2023 - 43
february2023 - 44
https://www.nxtbook.com/endeavor/professionaldistributor/diagnosticsupplement-1223
https://www.nxtbook.com/endeavor/professionaldistributor/december2023
https://www.nxtbook.com/endeavor/professionaldistributor/october2023
https://www.nxtbook.com/endeavor/professionaldistributor/september2023
https://www.nxtbook.com/endeavor/professionaldistributor/august2023
https://www.nxtbook.com/endeavor/professionaldistributor/july2023
https://www.nxtbook.com/endeavor/professionaldistributor/2023scantoolspecguide
https://www.nxtbook.com/endeavor/professionaldistributor/june2023
https://www.nxtbook.com/endeavor/professionaldistributor/may2023
https://www.nxtbook.com/endeavor/professionaldistributor/april2023
https://www.nxtbook.com/endeavor/professionaldistributor/march2023
https://www.nxtbook.com/endeavor/professionaldistributor/february2023
https://www.nxtbook.com/endeavor/professionaldistributor/december2022
https://www.nxtbook.com/endeavor/professionaldistributor/october2022
https://www.nxtbook.com/endeavor/professionaldistributor/september2022
https://www.nxtbook.com/endeavor/professionaldistributor/august2022
https://www.nxtbook.com/endeavor/professionaldistributor/july2022
https://www.nxtbook.com/endeavor/professionaldistributor/june2022
https://www.nxtbook.com/endeavor/professionaldistributor/may2022
https://www.nxtbook.com/endeavor/professionaldistributor/april2022
https://www.nxtbook.com/endeavor/professionaldistributor/march2022
https://www.nxtbook.com/endeavor/professionaldistributor/february2022
https://www.nxtbook.com/endeavor/professionaldistributor/december2021
https://www.nxtbook.com/endeavor/professionaldistributor/october2021
https://www.nxtbook.com/endeavor/professionaldistributor/september2021
https://www.nxtbook.com/endeavor/professionaldistributor/august2021
https://www.nxtbook.com/endeavor/professionaldistributor/professional-distributor-july-2021
https://www.nxtbook.com/endeavor/professionaldistributor/june2021
https://www.nxtbook.com/endeavor/professionaldistributor/may2021
https://www.nxtbook.com/endeavor/professionaldistributor/professional_distributor_april_2021
https://www.nxtbook.com/endeavor/professionaldistributor/march2021
https://www.nxtbook.com/endeavor/professionaldistributor/february2021
https://www.nxtbook.com/endeavor/professionaldistributor/Diagnostic_Process_December_2020
https://www.nxtbook.com/endeavor/professionaldistributor/Professional_Distributor_December_2020
https://www.nxtbook.com/endeavor/professionaldistributor/october2020
https://www.nxtbook.com/endeavor/professionaldistributor/september2020
https://www.nxtbook.com/endeavor/professionaldistributor/collisionrepairsupplement-0820
https://www.nxtbook.com/endeavor/professionaldistributor/august2020
https://www.nxtbook.com/endeavor/professionaldistributor/july2020
https://www.nxtbook.com/endeavor/professionaldistributor/scantoolsupplement
https://www.nxtbook.com/endeavor/professionaldistributor/june2020
https://www.nxtbook.com/endeavor/professionaldistributor/may2020
https://www.nxtbook.com/endeavor/professionaldistributor/april2020
https://www.nxtbook.com/endeavor/professionaldistributor/march2020
https://www.nxtbook.com/endeavor/professionaldistributor/Hand_Tool_Supplement_0220
https://www.nxtbook.com/endeavor/professionaldistributor/february2020
https://www.nxtbook.com/endeavor/professionaldistributor/december2019
https://www.nxtbook.com/endeavor/professionaldistributor/heavydutydiagnosticsstudy2019
https://www.nxtbook.com/endeavor/professionaldistributor/october2019
https://www.nxtbook.com/endeavor/professionaldistributor/september2019
https://www.nxtbook.com/endeavor/professionaldistributor/august2019
https://www.nxtbook.com/endeavor/professionaldistributor/july2019
https://www.nxtbook.com/endeavor/professionaldistributor/june2019
https://www.nxtbook.com/endeavor/professionaldistributor/scantoolspecguide-june2019
https://www.nxtbook.com/endeavor/professionaldistributor/may2019
https://www.nxtbook.com/endeavor/professionaldistributor/april2019
https://www.nxtbook.com/endeavor/professionaldistributor/march2019
https://www.nxtbook.com/endeavor/professionaldistributor/february2019
https://www.nxtbookmedia.com