june2023 - 40

BUSINESS PRACTICES
6 sales pitch techniques to
better connect with customers
There are several actions to take that will help improve your sales
pitch technique to sell more effectively, such as being prepared
for objections and knowing your products inside and out.
By Brett Farmiloe, Contributing Editor
grab their attention, keep it, and convert
it into a sale. You can do this if
you provide as much detail as you can
in as short a time as possible.
-CAREY WILBUR, Charter Capital
Photo courtesy of Matt Fanslow
o help you better connect with customers through sales, we asked
CEOs and business leaders for their best insights. There are several
actions to take that will help improve your sales pitch technique to sell
more effectively while connecting with your customers.
an entrepreneur can better prepare to
engage in a deeper conversation.
-LIBBY ROTHSCHILD, Dietitian Boss
2. BE CONCISE BUT GET
YOUR POINT ACROSS
You should always strive to keep your
pitches simple, specific, and short,
which saves the customer time and
preserves your energy. Focus only on
points that you think are relevant, specifically
highlighting what a product
can do for the customer. The goal is to
T
1. PREPARE FOR OBJECTIONS
Entrepreneurs who want to sell must
get ready for objections. Objections are
part of sales and knowing everyone
has them helps an entrepreneur better
prepare, manage, and dig into the
deep desires of the potential client.
Objections include, " I don't have time/
money/priority. " Once entrepreneurs
identify what objections someone has,
they can ask further questions to connect
and understand someone's pains
and desires. Knowing that discussing
objections is part of the sales process,
40 Professional Distributor I June 2023 I VehicleServicePros.com
3. KNOW YOUR PRODUCTS
AND PROCESSES
The more you know about your products,
the more confidence a customer
will have in purchasing from you, so
you should be able to explain what your
product is for, and how it can benefit
customers. You also need to be able to
answer questions about how it works,
what it's made of, what the return
policies are, and so on. Demonstrating
familiarity with your products and
processes builds the trust you can convert
into a sale.
-STEPHANIE SCHULL, Kegelbell
4. UNDERSTAND AND
COMMUNICATE YOUR VALUE
Remember that customers always have a
choice between you and your competitors.
If you're unable to successfully communicate
your value to customers, you're not
giving them any reason to choose you over
someone else. Formulate a value proposition
that can help you quickly and concisely
pitch your services to customers.
This will give them the reason they're
looking for and go with your business.
-ROD CULLUM, Cullum Homes

http://www.VehicleServicePros.com

june2023

Table of Contents for the Digital Edition of june2023

Editor's Note: Time for a check-in
Sneak Peek
Most Wanted
In Focus
Cover Story: Heavy Hitters
Diagnostic Tech: Lab scope diagnostics
Show Me Your Truck: Just add tools
Go Sell Something: How to keep the "good" going
Driving Sales: Hand and Specialty Tools
Tales From the Road: A degree to sell
Scan Tool Spec Guide: OBD-II Diagnostic
Scan Tool Spec Guide: Professional Diagnostic
Scan Tool Spec Guide: Heavy Duty Diagnostic
june2023 - 1
june2023 - 2
june2023 - 3
june2023 - 4
june2023 - 5
june2023 - Editor's Note: Time for a check-in
june2023 - 7
june2023 - Sneak Peek
june2023 - 9
june2023 - 10
june2023 - 11
june2023 - Most Wanted
june2023 - 13
june2023 - In Focus
june2023 - 15
june2023 - 16
june2023 - 17
june2023 - Cover Story: Heavy Hitters
june2023 - 19
june2023 - 20
june2023 - 21
june2023 - 22
june2023 - 23
june2023 - Diagnostic Tech: Lab scope diagnostics
june2023 - 25
june2023 - 26
june2023 - 27
june2023 - 28
june2023 - 29
june2023 - 30
june2023 - 31
june2023 - Show Me Your Truck: Just add tools
june2023 - 33
june2023 - Go Sell Something: How to keep the "good" going
june2023 - 35
june2023 - Driving Sales: Hand and Specialty Tools
june2023 - 37
june2023 - 38
june2023 - 39
june2023 - 40
june2023 - 41
june2023 - Tales From the Road: A degree to sell
june2023 - 43
june2023 - 44
june2023 - S1
june2023 - S2
june2023 - S3
june2023 - S4
june2023 - S5
june2023 - Scan Tool Spec Guide: OBD-II Diagnostic
june2023 - S7
june2023 - S8
june2023 - S9
june2023 - S10
june2023 - S11
june2023 - Scan Tool Spec Guide: Professional Diagnostic
june2023 - S13
june2023 - S14
june2023 - S15
june2023 - S16
june2023 - S17
june2023 - S18
june2023 - S19
june2023 - S20
june2023 - S21
june2023 - S22
june2023 - S23
june2023 - S24
june2023 - S25
june2023 - S26
june2023 - S27
june2023 - S28
june2023 - S29
june2023 - S30
june2023 - S31
june2023 - Scan Tool Spec Guide: Heavy Duty Diagnostic
june2023 - S33
june2023 - S34
june2023 - S35
june2023 - S36
june2023 - S37
june2023 - S38
june2023 - S39
june2023 - S40
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