Professional_Tool_And_Equipment_News_December_2019 - 46

New Year's goals:
Increase your shop's
ROI in 2020
Small changes can mean increased profits and
a rock-solid reputation for a new year.
By Scott Weaver and PTEN staff,
Contributing Editor gonzosae@aol.com

e've reached the end of another year. While December is traditionally
space, and there's a lack of this service
in your area, it may be time to consider
a time of reflection, it also offers us a good chance to look ahead. As
you move into 2020, now is the time to consider ways you might change
the possibilities of performing ADAS
up your business practices or even use technology to your advantage,
calibrations in-house.
While some newer cars can self-calto not only improve service, but to let customers know what you are capable of.
Ask yourself whether TPMS would be a
The fact is, our customers are moving
ibrate, most vehicles hitting shops now
further and further away from undersound business investment, then investirequire an in-house (static) camera alignstanding the complexities of the very
gate the right tools for your shop.
ment and diagnostics by a certified shop.
machines they drive. It's up to us, the
Decide whether you will require
Even seemingly straightforward jobs
something
that
provides
complete
mechanics and technicians of the world,
like wheel alignments, tire changes, or
to keep up with these changes and
changed suspension angles may
customer demands.
affect the vehicle's ability to see
In this year's columns, I talkthrough its cameras and sensors.
Consider adding services that
ed about various new diagnostic
ADAS calibration tools are
sold in various kit sizes, and
products and scenarios coming
weren't part of your business
f loor space should always be
on the scene that are available
model in the past. For example,
to our market. This month, let's
considered. ADAS systems today
review a few tech-related ideas you
utilize radar, infrared LIDAR,
the percentage of cars and
might consider to help increase
computer images and analysis, as
your ROI numbers for 2020, as
well as sensors for motion, heat,
trucks with TPMS is on the rise.
well as ways to help business by
and sound. They often come with
Sales of replacement sensors
connecting with the community
expert support to help technicians
you serve.
along the way. The investment
are on the rise, too.
Some tips may work better for
could be as little as $3,000 or as
you than others, or one of them
high as $20,000; it's important to
consider what your shop may be
may spark an idea of your own.
getting for the investment.
Consider the possibilities and give it a try.
TPMS coverage, including OE sensor
cloning, and remember that additional
CONSIDER ADDING SERVICES
ROI opportunities also include things
MAKE LIFE EASIER FOR
like sensor sales and services, alignCustomers and vehicles are always
CUSTOMERS
changing. As you head into 2020 conment and rotation services, and TPMS
There are a few ways you can use technolsider adding services that weren't part
reset (relearn).
ogy to your advantage to polish up your
of your business model in the past. For
Services for vehicles with Advanced
current customer service practices. First
example, the percentage of cars and
Driver Assist Systems (ADAS) are anoththings first: if you don't have a website,
trucks with TPMS is on the rise. Sales of
er talked-about revenue generator for
set one up. Create a virtual 'electronic'
some businesses. If you have the floor
replacement sensors are on the rise, too.
waiting room for your customers. Any

PTEN

DECEMBER 2019

www.VehicleServicePros.com

http://www.VehicleServicePros.com

Professional_Tool_And_Equipment_News_December_2019

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