April 2023 - 8

Numbers never lie
This year's Aftermarket Profile results are in, and the numbers will tell you
exactly what you need to know about which tools and equipment you should
be adding to your shop, what training your techs need, and so much more.
By Emily Markham, Editor
EMarkham@EndeavorB2B.com
I
t's time for one of my favorite
issues of the year! As many
of you know, our April issue
showcases our Aftermarket
Profile. This yearly PTEN purchasing
study consists of data
gathered from shop owners and
technicians across the country.
We asked questions about the
types of repairs and services you
perform, the tools and equipment
you own, your current and
future purchasing plans, and
much more.
Taking a quick look at the findings, it's
no surprise that 49 percent of you noted
diagnostic and electrical services as one of
the top five service opportunities for your
shop. As the years go by, vehicles are only
becoming more and more complex. With
the addition of all the sensors and cameras
needed for ADAS, advanced infotainment
centers, and hybrid/EV batteries, the technicians
at your shops are likely seeing more
diagnostic and electrical repairs than ever.
This leads me to my next statistic.
According to our findings, 66 percent
of you plan on purchasing electrical
tools/equipment in 2023. This falls in
line with what we've been talking about,
but what I found most interesting was
how many of you use print magazines
(92 percent), videos (41 percent), and
eNewletters (23 percent) to help make
your purchasing decisions. I love seeing
that print magazines are No. 1, though I
might be a bit biased. Even if the other
sources I mentioned aren't as highly
referenced, be sure you're signed up for
our newsletter and subscribed to PTEN's
YouTube channel to receive exclusive
content about the latest tools and equipment
hitting the market.
Moving on, with all these potentially
complex repairs coming into your shops
and the advanced equipment needed to fix
them, training will need to be top of mind.
Our respondents noted that electrical/
electronic systems (62 percent), hybrids/
EVs (48 percent), and engine performance/
drivability (47 percent) were the top three
training opportunities for shops. To get
training on these topics, the respondents
noted they used manuals (56 percent),
YouTube (54 percent), trade magazines (53
percent), and online webinars (50 percent).
If you're looking for some industry training
to keep your shop on top, take a look
at our Training and Events Calendar at
vehicleservicepros.com/events.
I could go on about other statistics
found in the survey, but I think you'll get
more out of this by checking it out yourself.
Flip to page 16 for the full survey results.
If you have any questions or just want to
discuss the findings in this report, feel free
to reach out. As PTEN's new editor, I'm
looking forward to chatting with as many
of you as I can about this and many other
topics down the road.
Editor's Correction: In the Diagnostic Tech article featured
in our February issue, an image of the Automotive Test
Solutions product was placed with an image of Pico
Technology's PicoScope 4425A with an incorrect caption.
The images should not have been placed together and
should have been separately captioned with each product's
name. We apologize for the error.
PTEN EDITORIAL
ADVISORY BOARD
TECHNICIANS
ERIC MOORE,
DeMary Trucks, Columbus, OH
LOU FORT,
K.A.R.S. Inc., Huntingburg, IN
SHOP OWNERS
KIM AUERNHEIMER,
Cool Springs Automotive, Brentwood, TN
TANNER BRANDT,
Autodiag Clinic, Welford, SC
PHIL FOURNIER,
Phil's Auto Clinic, Hemet, CA
JD GOAD,
Goad's Body Shop, Lexington, VA
EDWIN HAZZARD,
Southeast Mobile Tech, Goose Creek, SC
PETE RUDLOFF,
Pete's Garage Inc., Newark, DE
MICHELLE TANSEY,
Dubclinic, Santa Clara, CA
FACEBOOK
facebook.com/
ptenmagazine
LINKEDIN
linkedin.com/company/
professional-equipment-tool-news
INSTAGRAM
@ptenmagazine
YOUTUBE
PTEN (Professional Tool
& Equipment News)
EQUIPMENT MANUFACTURERS
KIMBERLY COTTLE
Associated Equipment
JIM O'HARA,
Clore Automotive
8 PTEN APRIL 2023 www.VehicleServicePros.com
http://www.vehicleservicepros.com/events http://www.facebook.com/ptenmagazine http://www.linkedin.com/company/professional-equipment-tool-news https://www.youtube.com/user/vehicleservicepros http://www.instagram.com/ptenmagazine http://www.VehicleServicePros.com
April 2023

Table of Contents for the Digital Edition of April 2023
