Dentaltown November 2012 - (Page 48)

practice management feature Since this article was published in November 2012, Henry Schein has further reviewed the use of the word encryption for its Dentrix G5 product. Based on that review, Henry Schein believes that referring to it as a data masking technique using cryptographic technology would be more appropriate. Henry Schein is committed to helping its customers establish required data security and protection for the benefit of the patient and the practice. For more information, please see their recent eNewsletter article by visiting http://www.dentrix.com/articles/content.aspx?id=529. Dentaltown Magazine talks with Henry Schein about its brand new twist on the practice management system model. by Thomas Giacobbi, DDS, FAGD, Editorial Director, Dentaltown Magazine Dental practice management software is in the midst of an interesting evolution. The dental profession is frequently criticized for being behind the times when it comes to technology. In recent times, there is an interest in software as a service (SaaS) via companies such as Curve Dental, MOGO and Dentisoft, to name a few. Now Dentrix is making a change to turn its dominant software into a platform similar to the mobile operating systems of today. The newest version of Dentrix, dubbed G5, is now designed to work as a platform that would allow third-party developers to write applications that will be compatible with the software and, in some cases, allow the application to modify the database. Dentaltown Magazine recently interviewed members of the Dentrix team about this new initiative. When will Dentrix users be able to purchase these new apps? At the Greater New York Dental Meeting this month, Henry Schein Practice Solutions will officially launch "Dentrix MarketPlace," an online store for purchasing Dentrix G5-connected applications and other Dentrix-related products and services. It's similar to Apple's AppStore, which sells applications designed for the iPhones and iPads. "When Dentrix MarketPlace launches, it will be the start of what will become a large one-stop shop for new, exciting apps that extend the power of Dentrix throughout the practice," said Kevin Bunker, President and GM of Henry Schein Practice Solutions. "Dentrix MarketPlace will also be available to ven- dors of books, training services and other non-integrated applications that benefit the Dentrix digital practice." Where do they go to find the apps that are currently available? Until Dentrix MarketPlace eStore launches, Dentrix users can visit: www.Dentrix.com/G5 to learn more about Dentrix G5 and companies that have already launched integrated products for Dentrix G5. How much are companies likely to charge for these apps? The price for all of these products will vary. It really depends on the vendor and the robustness of its product. Some companies have developed large, comprehensive solutions, such as Intuit's Demandforce or DEXIS's integrator for Dentrix, that tightly integrate with Dentrix G5. Other companies and independent developers are producing smaller programs, such as apps that simply add a new feature or report in Dentrix. When apps are advertised outside of Dentrix MarketPlace, how can I know if they are compatible with Dentrix? "To identify Dentrix G5-compatible products, Dentrix users simply need to look for the 'Dentrix G5-Connected' logo on the products' advertising and packaging," said Michael Allsop, Director of Marketing for Henry Schein Practice Solutions. "A continued on page 50 48 NOVEMBER 2012 » dentaltown.com http://www.dentrix.com/articles/content.aspx?id=529 http://www.Dentrix.com/G5 http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown November 2012

Dentaltown.com Highlights
Continuing Education Update
Howard Speaks: The Fluoride Wars Continue
Professional Courtesy: Get Out of the Office
Second Opinion: Investing in New Technology
What Are You Guys Cementing Zirconia Crowns With?
Issue with Crown Seats! Help Please!
New Products
Product Profile: The Dental Sleep Network
Dentrix G5
Corporate Profile: Officite
Excellent Communication Benefits: A Full-mouth Rehabilitation Case
Product Profile: TruDenta
The Art, Science and Numbers of Clear Aligner Therapy
Dentaltown.com Research: Endodontics
Cementation Simplified
You Should Know: OperaPager
Matching One Anterior Crown
Desired Smiles in Today’s Economy
Why We See Problems with Teeth Whitening: The Science of Whitening, Part 1
In This Issue: Garbage In, Garbage Out
Perio Reports
Ad Index
Profile in Oral Health: Paleolithic Teeth
Dentally Incorrect

Dentaltown November 2012