Dentaltown December 2012 - (Page 28)
second opinion
column
Advantages » TheYour Practiceof Strategic Giving for
You don’t take a haphazard approach to running your practice, so why would you take a frivolous approach to giving?
by Gordon Christensen, DDS, MSD, PhD
Second opinions are common in health care; whether a doctor is sorting out a difficult case or a patient is not sure what to do next. In the context of our magazine, the first opinion will always belong to the reader. This feature will allow fellow dental professionals to share their opinions on various topics, providing you with a “Second Opinion.” Perhaps some of these observations will change your mind; while others will solidify your position. In the end, our goal is to create discussion and debate to enrich our profession. – Thomas Giacobbi, DDS, FAGD, Editorial Director, Dentaltown Magazine
A clear strategy for your hard-earned giving dollars can help those in the greatest need while raising awareness of your practice throughout your community. Strategic giving enables you to demonstrate your commitment to your patients and community and support a humanitarian effort.1 With so many options and pleas for support, it can be overwhelming to navigate through the numerous causes and charities and establish your giving strategy. Here are a few tips that can help. 1. First, identify the causes that are important to you and why. It is only natural to want to give to a cause that is close to your heart. As a donor, your values and resources are imperative in determining your philanthropic direction as well as sustainability of your commitment.2 However, giving based solely on emotion might not allow you to leverage your resources and achieve maximum benefit for your giving dollars.3 Consider supporting a cause that aligns with your profession, such as children’s oral health promotion. This strategy can help you elevate the importance of your services in the community, create unique giving opportunities through donated services or products and provide aid to those who need it. 2. Carefully select a small number of charities to support. This allows you to give more to fewer charities and ensure your contributions have a higher impact. 3. Encourage the involvement of your team in your philanthropic activities. Uniting your employees through a good cause creates exceptional teambuilding opportunities and cultivates a sense of pride in working for your practice. Participate as a team in a local marathon, walk, ride or sporting event to raise funds for your chosen cause. 4. Involvement in a worthy cause can also generate positive public relations coverage for your practice. Highlight your charitable affiliation in news releases, patient communications and speaking engagements to build support for the cause and your brand. 5. Incorporating information about your charitable alliances in your patient communications and on your website exhibits your compassion for others to current and potential patients. One option you might want to consider in your giving strategy is the Dentist of Distinction Program from the National Children’s Oral Health
1. 2. 3. Strategic giving: Reaping the long term benefits. NZ Business, 2010 24(4): p. 53. Frumkin, P. Strategic giving: The art and science of philanthropy. 2008. p. 126-127. Cole, C.T. The elements of strategic giving. Washington Post, 2008. continued on page 30
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DECEMBER 2012 » dentaltown.com
http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown December 2012
Howard Speaks: Develop Your Front Desk
Dentaltown.com Highlights
Professional Courtesy: In Pursuit of CAD/CAM Harmony
Continuing Education Update
Second Opinion: The Advantages of Strategic Giving for Your Practice
Radiation CA Treatment and Fluoride Trays
Localized Anterior Tooth Surface Loss and Dahl Appliance
Townie Choice Awards
Product Profile: Ivoclar Vivadent
Product Profile: Zest Anchors
Do-it-Yourself Finance, Part 1: Tame the Piles
Current Guide to All-ceramic Restorations
KöR Whitening System
Personal Disability Income Insurance: What Every Dentist Needs to Know
The State of Digital Dentistry in 2012
Dentaltown Research: Implants
Perio Reports
Ad Index
Prophy After Extraction
Doggie in the Dental Office
Dentally Incorrect
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