Dentaltown May 2013 - (Page 40)
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Your 2013 Website Optimization
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Dentaltown Message Boards > Marketing > Building Your Website > Your 2013 Website Optimization Starts Today
Tim McLain
Member Since: 12/28/12
Post: 1 of 21
t
A Townie offers quick tips for building your best practice website.
Today: Swap out 2012 with 2013 in your website footer to get a head start on your
new-year site optimization.
Your New Year’s website resolution: More freshness (stamping everything with the right
dates) and frequency (more updates to your site
content and blog) will make the search engines –
and your patients – happy. And both will lead to
great things in the New Year!
Happy 2013 everyone! n
DEC 31 2012
ChipPayet
Member Since: 07/08/03
Post: 2 of 21
You know, I’ve always wondered about that! Does that really make a difference to
Google’s bots? If so, why? n
DEC 31 2012
mikebarrdds
Member Since: 03/23/00
Post: 4 of 21
A quick bit of research reveals that updating your copyright date may be a very
small help with SEO. And I am all for using every edge we can get, especially when it’s
an easy edge. I have my copyright in the footer section of my website. So, if I change
it on one page, it changes on all the pages automatically.
My advice for a New Year’s Resolution for your website would be to replace any canned,
generic (webmaster-supplied) content (both copy and photos) with your own. Unique, compelling copy is not only great for SEO, but it’s great for visitor conversion. n Mike
DEC 31 2012
Tim McLain
Member Since: 12/28/12
Post: 5 of 21
While Google is always tight-lipped about what exactly goes into their ranking algorithms for both paid and organic results, they’ve said that both currency of content and frequency play a role. You’ll want to time and date stamp your blog entries, as well as every page
in the footer with the year, so Google sees your content as fresh. I’ve seen several clients with
out-of-date footers rank lower than those with the current date for nearly identical services
pages appearing in the same geography. Would not hurt to add 2013 to your Meta tags in
your headers as well across your site. n
JAN 1 2013
mikebarrdds
Member Since: 03/23/00
Post: 6 of 21
Um, you mean like duplicate content? Yeah, that’s a bigger problem than a missing or old date.
Furthermore, I don’t believe Google’s bots need an actual date within the content to date the content. Dating a file is a bit more sophisticated than that. Files are
already stamped with a date when they are created. Sure, do it, since it’s easy. But, this is
the minutiae of the minutiae.
The vast majority of dentists’ websites lack the basics for good SEO, and even more
importantly, good performance in terms of conversion (of visitors to patients). Dentists gencontinued on page 42
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MAY 2013 » dentaltown.com
http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown May 2013
Dentaltown.com Highlights
Howard Speaks: Is Dentistry Getting Too Easy?
Professional Courtesy: High Tide for High Tech
Continuing Education Update
Industry News
Second Opinion: The Stainless-Steel Crown for Primary Molars
Special Second Opinion: Prevent a Tulsa Repeat
Simple Two-implant CT Guided Case
Does Your Staff Ask for Referrals?
Your 2013 Website Optimization Starts Today
I Attended Your CE and All I Got Was This Crappy Notebook
Dentaltown Research: CAD/CAM
New Products
DIY Finance, Part VI: Red Flags and Scams
Employee Working Interviews: They’re Legal, Aren’t They?
The Sleeping Giant in Your Practice
What’s on My Tray? Prep and Impression, Crown and Bridge
Continuing Education: Articaine and Paresthesia in Dental Anesthesia: Neurotoxicity or Procedural Trauma?
Concentric Circles Dentaltown’s annual focus on the charitable side of dentistry
All the Things Money Can’t Buy
Taking on Pro-bono Cases
Doing Good and Doing Well
Global Dental Relief
Giving Thanks, One Smile at a Time
Big Help on a Local Level
Oral Health America
You Should Know: Climb for a Cause
In This Issue: Where Should Prevention Begin?
Perio Reports
Ad Index
Profile in Oral Health Prada or Prevention: A Look at Public Health and Oral Health
Dentally Incorrect
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