Dentaltown May 2014 - (Page 66)
practice management
feature
by Jay Geier
M
any dentists think that their patients are aware of
everything they do and every service they offer. Many
think that just being a good dentist will attract new
patients. Wrong! Patients often don't understand the treatment
you're presenting to them. They need to be educated. Some just
want a beautiful smile but have no idea how to get it. They need
to be given options. You must be intentional about engaging with
people to let them know who you are and what you can do for
them. The more engagement you have with patients, the more
willing they are to stay, pay and refer. Here is a list of marketing
opportunities I find most dentists aren't taking advantage of, but
are great ways to engage with patients.
66
MAY 2014 » dentaltown.com
1. Send Your Patients CDs
The most common ways dentists communicate with their
patients is through newsletters and emails. So if you record a
special message to your patients and mail it to them on a CD
each month, there's no doubt you'll stand out and stay on top of
mind. After all, who else is sending their patients a CD? Your
message should educate patients on something valuable and
then tie a product or service you offer into it. One month you
could talk about the benefits of Invisalign, how it works, what
kind of results to expect from it, etc. Interview a patient you
treated with Invisalign and talk about his or her experience and
then make a special Invisalign offer for listeners. You can do the
http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown May 2014
Dentaltown.com Highlights
Howard Speaks
Professional Courtesy
Continuing Education Update
Access to Care—Is it Really a Crime?
Marketing—Give Me One Thing That You Did That Got Fantastic Results
Do Good: Mission Trip to Kenya
General Question/Discussion about Current CAD/CAM
Why All the 401k-IRA-SEP-Roth-Profit- Sharing-Confusion?
Do Good
Do Good: The Enduring Gift
Do Good: Complete Dentures in One Hour
You Should Know: Brush with the Biff
Do Good: Dentistry Goes Mobile
Connected Patients
10 Missed Marketing Opportunities
99designs
Five Ways for Dental Practices to Thrive in Any Economy
What’s on Your Tray? Prep & Impressions, Crown & Bridge
What’s on Your Tray? Prep & Impressions, Crown & Bridge
Product Profile: SurgiTel
Product Profile: SurgiTel
Product Profile: Comfort Dental
Product Profile: Comfort Dental
Ad Index
Ad Index
Dentistry at the Speed of Thought
Dentistry at the Speed of Thought
Perio Reports
Perio Reports
Perio Program Series: Set the Perimeters—Step 2
Perio Program Series: Set the Perimeters—Step 2
Dentally Incorrect
Dentally Incorrect
Dentaltown May 2014
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