practice management
feature
Appointments
by Sandy Pardue
B roken appointments are the biggest source
of lost revenue for dental practices and they add a
lot of stress. A dental office schedule translates to
revenues only if patients actually make it to the
practice. When a provider is not busy, they are
temporarily unemployed. B roken appointments
cost practices serious money that can never be
recovered. B efore a practice can really gain control over broken appointments, it must first discover all the various things that it may or may
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not be doing that can actually affect the patient's
decision to come in or not. Actions and words,
or the lack of them, have a lot to do with how the
patients view the overall dental experience.
O ne thing we know is that patients do not
understand dentistry the way we do. If they did,
a lot more of them would be accepting treatment
and a lot more of them would be lining up to get
in the chair. If the patient doesn't see the value
and how it will benefit them, it's going to be a lot
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Table of Contents for the Digital Edition of Dentaltown September 2014