Dentaltown May 2015 - (Page 100)

product proﬁle feature Breaking the Chains of Insurance Corporate Dentistry After losing million patients to corporate dental ofﬁces in 01 , and million in 01 , it is no longer sustainable for private practice revenue to be further eroded by insurance. OP -In Dental Advantage and uality Dental Plan are helping private practitioners become more competitive and proﬁtable. Using the same strengths as their competitors, including group buying, mass marketing and offering less expensive dental beneﬁts controlled by the practitioner, private practices gain the same market power as those who have depressed their proﬁts and morale. ith more than 100,000 private practices nationally, practitioners working with OP -In Dental Advantage and uality Dental Plan, can not only level the playing ﬁeld, but also preserve the power private practice has traditionally en oyed. Become Competitive Now Cut Your Expenses Private practitioners working with OP -In and DP aggregate buying power to match those of corporate dental chains. As a self-funded partnership, we saves members thousands of dollars a year, increasing their proﬁts in ways a single practitioner could never achieve. Members experience savings for supplies and professional services. Reduce Insurance Reliance All patients want dental insurance, but no patient wants to waste money. hrough DP, members are able to offer an alternative to dental insurance that is owned and managed by the practice. ith traditional insurance, patients pay for services they may not need or never take advantage of. Patients purchasing a DP dental savings plan from member ofﬁces only pay for services they actually want, and the practice keeps the proﬁt. DP also streamlines the process. Unlike other in-ofﬁce dental plans, DP is fully integrated with all ma or practice-management software systems, making beneﬁts management more accurate and time efﬁcient. he DP system is a practice builder, helping dental ofﬁces improve patient relationships by eliminating lowpaying PPOs, and the destructive claim denials so many currently endure. 100 MAY 2015 // dentaltown.com Cost-Effective Marketing Marketing experts know how to communicate with consumers about the advantages of private practices. DP and OP -In make working with experts affordable in ways that would be impossible for the single practitioner. Beginning with awareness that not all dentists are the same and neither are all dental ofﬁces, DP and OP -In have combined their marketing resources to effectively double the amount spent on behalf of their members. Members with their own marketing will ﬁnd their effectiveness tripled. his kind of leveraging, normally reserved for large corporate chains, is the only way private practitioners can compete in the mass market to educate consumers and inﬂuence their choices. Experience the Power Brand power is the difference. he OP -In Dental Advantage brand provides consumers with a website to learn about dental care and ﬁnd a dentist offering services they want. here, they will also ﬁnd a dentist providing a DP dental savings plan that is less expensive and less restrictive than traditional insurance. In fact, with DP, there are no claims, down-coding, or denials. Brands attract consumers. DP and OP -In help drive them to their dentist members' brand. http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown May 2015

On Dentaltown.com
Howard Speaks: Keeping and Attracting Patients: It's All About Relationships
Professional Courtesy: The Future on Display
Continuing Education Update
Poll
Real-World Questions for Lanap/Periolase Users
Industry News
New Products
Inflammation: A Hygiene Perspective
Working Together: How Dentists and Labs Can Find a Great Fit
Special-Needs Patients and OR And Any Solutions for Special-Needs Patients with Acid Reflux?
Product Profi le: The Scheduling Institute
Weathering a Cash-Flow Drought: Tips for Keeping Your Business in the Green
Do Good: Smiles Across the Miles
Do Good: Doing Good in the Dominican
Do Good: Making a Big Difference for Little Ones
Do Good: Helping Kids Smile, One X-Ray at a Time
Do Good: A Day With the Tooth Fairy
Do Good: Green Dentistry: How to Make Your Practice Environmentally Sound
Do Good: Dental Hygienist Do Global Good With America's Toothfairy
Do Good: Spear's Open Wide Foundation: Dental Philanthropy For Life
Do Good: How a Seed of Generosity Helped a Clinic Grow
Do Good: Dental Philanthropic Focus Puts Kids and Families First
CE: When Technology Meets Biology
Ad Index
Tricks and Techniques for Class II Compsites in Primary Molars
Product Profi le: Opt-In
Product Profi le: BISCO
Dentally Incorrect

Dentaltown May 2015