Dentaltown April 2016 - (Page 36)
practice management
feature
When's the
Last Time You
Your Practice?
In 2015, our company ana-
by Bill Donato
Bill Donato is the founder of Conversion
Whale, a consulting company established
in 2014 dedicated to lead generation
and marketing for dental practices.
He previously worked with a leading
Florida-based dental equipment repair
company and served as technical editor for the book Micro
Entrepreneurship for Dummies. He can be reached at
bill.donato@conversionwhale.com.
36
APRIL 2016 // dentaltown.com
lyzed the website traffic of more than
1.5 million patients who were looking for
dentists, and found that patients perform
due diligence on Google after visiting a
practice's website.
We also discovered that dental practices with at least five positive reviews on
their Google My Business page, Facebook
and Yelp converted 38 percent more traffic to active patients than practices that
had fewer reviews.
Patients visit your website before they
perform their due diligence because most
traffic lands on your site as a result of
SEO efforts or pay-per-click ad campaigns
you're running. If your practice looks
credible from a Google search, expect a
prospective patient to return to your site
to call or schedule an appointment.
If you know you're not a part of that
38 percent, how do you get started?
Go to Google and search the name of
your dental practice and the city you're
based in. Then ask yourself: If I were a
new patient considering this practice,
would these search results encourage me
to dig deeper-or to run away?
If you're with the majority of dentists
who aren't happy with the search results in
front of them, it's time to make changes.
These tips can help improve your brand
when customers perform due diligence.
http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown April 2016
On Dentaltown.com
HOWARD SPEAKS: Lessons from Asia
PROFESSIONAL COURTESY: Today’s Active Topics
Continuing Education Update
Industry News
Love It!
Poll
What Do You Use to Calculate Offi ce Metrics?
When’s the Last Time You Googled Your Practice?
How is My Curing Different From Pulse Curing?
OFFICE VISIT: Family Ties
Breaking the Cookie Cutter: Finding Our Way Back to Individuality with Shape, Form and Texture
Choose Your Weapon: Finding the Best Fluoride Option for Your Patient
(Your Own) Practice, Made Perfect
Braces vs. Aligners: The Science of Picking the Best Appliance
You Be the Judge: The Case of the Lazy X-Rays
Product Profile: Premier
Principles of Flap Design and Closure
Any More Tips on This Extraction?
Dentistry’s Great Marketing Untruths
Product Profile: CreoDent Prosthetics
Product Profile: Ivoclar Vivadent
You Should Know: Dental Planet
New Products
Ad Index
Bio-Minimalism: Trends and Transitions in Endodontics
Material Classifi cation and Shade Selection Protocol for All-Ceramic Restorations
Dentally Incorrect
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