practice management
feature
Want to Compete With Big Business?
Tap Into Your Relationships
by Leon Klempner, DDS
The reality of business is that corporate groups, affiliations, and conglomerates
often replace small-business owners, and can do so efficiently.
We know that in theory, but it's much more prolific when it affects us on a personal level. The dental profession is beginning to suffer from this very issue, and it's
manifesting in lower rates of patient acquisition and retention.
This downward trend is proportional to the rise of corporate entities in the dental
industry-namely, dental service organizations (DSOs). If we are to stand up to our
corporate counterparts, it will be critical for us to harness our strengths and leverage
the communications tools at our disposal to attract new patients and retain current
ones. To do this, we must first understand what draws patients to DSOs.
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JANUARY 2016 // dentaltown.com
http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown January 2016