Dentaltown July 2017 - 111

Townie Choice Awards Public Notice
This notice is to provide the purpose, methodology and input required from dental
professionals, dental companies, and Dentaltown and Hygienetown (divisions of
Farran Media) regarding the Townie Choice Awards.
Purpose of the Townie Choice Awards: To provide dental professionals with
an impartial resource to assist them in their selection of dental products,
equipment and services.
Fees to participate: None.
Methodology: Categories of the most common dental products, equipment
and services are developed, with the aid of multiple industry resources and the
Dentaltown and Hygienetown online communities. For each category, all dental
manufacturers are given the opportunity to submit up to three products of their
choice. Dentaltown and Hygienetown do not attempt to make any recommendations
on inclusion or exclusion of any products, equipment or services listed on the voting
ballots. All entries are subject to review. Companies shall not offer incentives to any
existing or future Townie for voting for a specific product; failure to comply will result
in disqualification from ballot.
Voting process: Voting is done online-one ballot per licensed clinician.
Results: Results will be electronically tabulated and the winning entries for each
category will be published in the December issue of Dentaltown magazine. The results will
be made available online at dentaltown.com and hygienetown.com after the December
issue is printed and delivered.
Responsibilities of each party:
Dental community:
* Vote! Share your experience with fellow dental professionals.
* Provide feedback as to the process of the awards to help make this resource
useful to dental professionals.
Dental companies:
* Participate in the Townie Choice Survey. Enter your products on the ballot.
Steps to participate:
* Farran Media will send an email notice so products can be loaded in a
secure ballot.
* Any questions, contact Leah Harris at leah@farranmedia.com or
480-445-9693.
Farran Media:
* Send the manufacturers notice to enter products on the ballot.
* Offer a nonbiased platform to dental companies to participate
in the survey.
* Provide a nonbiased platform to dental professionals to benefit
from the survey.
* Offer all dental companies an equal opportunity to list their
products, equipment and services.
* List product choices in alphabetical order.
* List winners with product images and descriptions in December issue
of Dentaltown magazine at no charge.
* Display the top Townie Choices in each category with voting details, including number of total votes and votes per product,
on dentaltown.com and hygienetown.com.
* Provide the Townie Choice Awards artwork/logo to winning companies to use on their marketing materials at no charge.
* Will not rent, sell or otherwise make available dental professionals' names and their corresponding choices.
2017 Schedule:
July 6-Sept. 6 - Townies vote for their preferred products online.
Late September - Farran Media notifies the 2017 TCA winners.
Oct. 11 - Deadline for winning companies to submit product information and images.
December - 2017 winners published in Dentaltown magazine.
dentaltown.com \\ JULY 2017

111

http://www.dentaltown.com http://www.hygienetown.com http://www.dentaltown.com http://www.hygienetown.com http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown July 2017