Dentaltown July 2017 - 20

professional courtesy
column

Winners Vote, Voters Win
15 years of recognizing the best
Voting for your favorite dental products is the
perfect diversion from the political controversies of
the day. This is your annual opportunity to come
together with colleagues and share what you enjoy
using in your practice.
This year marks the 15th annual Townie Choice
Awards (TCA), the survey of our members' favorite
products and services. More importantly, this is your
opportunity to help us recognize the companies that
are leaders in their categories and the products that
help us provide great dental treatment for our patients.
This month, a number of companies that are
passionate supporters of our community are participating
in a product showcase to help kick off our annual survey.
The products and services included in our TCA Product
Showcase (starting on p. 82) represent past winners
along with products new to the market.
All are competing for your endorsement as a happy
customer. As clinicians, we love to hear of patients who
recommend our practice to their friends, or see positive
reviews of our offices posted online. In a similar vein,
dental manufacturers and service providers rely on word
of mouth as well. Throughout the year, you may have
a conversation with a colleague or you might share a
case on dentaltown.com, but there are many products
that might not get a mention because you didn't think
they were critical to your success.
When someone shows off a beautiful anterior
composite, he or she might mention the restorative
material but neglect to mention the bonding agent,
burs and polishers that were part of the case as well.
We have created a ballot that identifies 13 categories
representing the most commonly used
and discussed products and services.
Once we tally all the votes,
the results will be featured in the
December issue of our magazine
and posted online. In fact, you can
view the results of every TCA survey
since the first one in 2003 under the
"Events" tab of our main menu on
dentaltown.com.

This valuable data has served many Townies well
when they are looking to change from a current product,
or they are starting a new practice and need to build
their shopping list of supplies.

What's in it for you?
Did I mention there will be prizes? For each category
of the survey that you complete, your name will be
entered in a drawing for one of five fabulous prizes.
The earlier you complete your ballot, the more prizes
you could win. Here is a list of prizes and the dates for
choosing a winner:
* July 16-Apple AirPods
* July 30-$250 Amazon.com gift card
* Aug. 13-DJI Phantom 3 Standard quadcopter
drone
* Aug. 27-Townie Meeting 2018 tuition
* Sept. 6- $1,000 and your photo on the cover of
December 2017's issue of Dentaltown magazine
I hope you will take this opportunity to
contribute to the community by sharing
the products and services you use
every day. The survey is multiple
Cast a
choice and very easy to comvote in this
year's Townie
plete. If there is a product
Choice Awards
you do not use or a name
and you'll have
brand that's missing, you
a chance to win
will have an option to
one of many
share that information
great prizes.
on the survey.
See the complete
We want to hear
prize listing and
your feedback whether
some featured
products
this is your first year
appearing on
participating or your 15th.
the ballot,
Please use the space provided
starting on
to make suggestions and give
p. 82.
your thoughts on the process.
Cast your votes and learn
more about the TCAs by visiting
dentaltown.com/TCA.
As always, you are welcome to send your thoughts
and feedback to me via email at tom@dentaltown.com,
or find me on Twitter: @ddsTom. ■

by Thomas Giacobbi, DDS, FAGD, editorial director, Dentaltown magazine

20

JULY 2017 // dentaltown.com
http://www.Amazon.com http://www.dentaltown.com http://www.dentaltown.com/TCA http://www.dentaltown.com http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown July 2017
