Dentaltown July 2017 - 74
Make a positive
change in the
lives of your
current patients.
Instant Pot started out small but created
a group of devoted fans who communicated
with the company, offered advice and left
reviews online. The early adopters became
enthusiastic fans because the Instant Pot
made a real, positive difference in their lives.
A viral marketing success story was born.
To succeed at viral marketing and bring
in new patients, your practice needs to make
real, positive changes in the lives of your
patients. Too many practices focus on small
customer experience tweaks, like texting
appointment reminders or redecorating the
waiting area, when what they really need to
do is change their whole approach to patient
health and wellness.
For instance, a significant subset of your
patients may see you more often than they
see their primary care provider (PCP). If
something is changing in their overall health,
you may be the first to see the signs. Has a
patient who was healthy in the past suddenly
presented with periodontal disease? They may
be in the early stages of Type II diabetes, or
be at risk for Alzheimer's. Your conversations
with them about the risks associated with
their oral health conditions could save lives
and help them receive needed care.
Changing your approach means changing
how you think about the typical appointment.
Some practices emphasize their concern
about a patient's total health by:
* Taking blood pressure at
appointments.
* Checking on prescriptions and side
effects, especially those related to dry
mouth, bleeding or bone loss.
* Offering blood draws and lab tests for
routine screening of cholesterol, A1C,
and other markers that can predict
both oral and systemic complications.
* Spending more time educating about
the oral-systemic health link.
* Providing training to hygienists so
they can ask key questions about
health and wellness.
* Coordinating care with PCPs and
sending reports on treatment to PCPs.
These changes make patient wellness
a central concern to the practice. Suddenly,
you're providing care that goes above and
beyond expectations. It's clear you care
about your patients, not just restorations,
and the word-of-mouth about your practice
will reflect that.
Share stories
in social media
to create a sense
of community.
Because of a corporate focus on social
media, Instant Pot users are part of a huge,
helpful community. This, in turn, improves
their customer experience because they can
receive help, advice and encouragement
almost instantaneously.
When you create community, you give
patients an experience that makes them
want to keep coming back and teaches
them to be actively involved in their
treatment. Create an online space where
people can share their success stories.
74
JULY 2017 // dentaltown.com
http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown July 2017
Dentaltown July 2017 - Intro
Dentaltown July 2017 - Cover1
Dentaltown July 2017 - Cover2
Dentaltown July 2017 - 1
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Dentaltown July 2017 - Cover3
Dentaltown July 2017 - Cover4
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