Dentaltown June 2017 - 4
contents
62 | LASER EDUCATION,
SCIENCE AND SAFETY
82 | UNTANGLING WEB MARKETING
Dr. Peter Vitruk, director of laser physics and safety
education for the American Board of Laser Surgery,
discusses important laser-tissue interaction concepts,
and how some laser dentistry educational programs and
publications include misinterpretations about soft- and
hard-tissue laser science and safety.
74 | STRENGTH IN NUMBERS
Dr. Ashley Boling discusses the economies of scale and
data that can come from owning multiple practices
or from partnering with a DSO, and can help practice
Sam Harbison of web marketing agency Search Control
answers the top questions he hears from dentists about
their websites, online marketing and social channels.
88 | Continuing Education
UNDERSTANDING SURVIVORS
OF CHILDHOOD ABUSE
Hygienetown Clinical Director Linda Douglas shares
information about recognizing and treating patients who
are survivors of physical or sexual abuse, and how their
experiences may affect their oral care regimens.
owners save time, money and stress.
MESSAGE
BOARDS
28
RUBBER DAM
FRUSTRATIONS?
TIPS AND TRICKS?
Dentists share their preferred
techniques for working with
rubber dams and discuss the best
types of clamps and bands to be
used on particular teeth.
34
WHY SO HARD
TO MAKE A GOOD
RPD FRAMEWORK?
Townies help a peer improve
his success rate by suggesting
different materials-is alginate
better?-and discussing lab
communication.
40
ANTIBIOTICS AFTER
SURGICAL EXTRACTION
A Townie asks his peers for input
about prescribing antibiotics after
surgical extractions.
46
HOW TO KNOW
WHEN ASYMPTOMATIC
APICAL LESIONS
NEED RE-TREATS?
A new grad asks the Townie
community for help deciphering
some periapical pathology. Is this
a re-treat case?
Dentaltown (ISSN 1555-404X) is published monthly on a controlled/complimentary basis by Farran Media LLC, 9633 S.
48th St., Suite 200, Phoenix, AZ 85044. Tel. (480) 598-0001. Fax (480) 598-3450. USPS# 023-324. Periodical postage paid
in Phoenix, Arizona, and additional mailing offices. POSTMASTER: Send address changes to Dentaltown.com LLC, 9633 S.
48th St., Suite 200, Phoenix, AZ 85044
©
4
JUNE 2017 // dentaltown.com
2017 Dentaltown.com LLC, a division of Farran Media LLC. All rights reserved. Printed in the USA.
http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown June 2017
On dentaltown.com
Howard Speaks: Drive-Thrus and Dentistry
Professional Courtesy: Planning Ahead
Continuing Education Update
Travel and Learn: Live Ce Events
Industry News
Poll
Message Boards: Rubber Dam Frustrations? Tips and Tricks?
Message Boards: Why So Hard to Make a Good Rpd Framework
Message Boards: Antibiotics After Surgical Extraction
Message Boards: How to Know When Asymptomatic Apical Lesions Need Re-Treats?
Women in Dentistry: (Private) Practice Makes Perfect
Women in Dentistry: Forward Momentum
A Guaranteed Win in Vegas
Laser Education: Science and Safety
What's Your M.o?
Strength in Numbers
Product Profile: Premier
Product Profile: Smartbox Web Marketing
Product Profile: Dentsply Sirona Endodontics
Ad Index
Untangling Web Marketing
Ce: Understanding Survivors of Childhood Abuse
Dentally Incorrect
Dentaltown June 2017 - Intro
Dentaltown June 2017 - Cover1
Dentaltown June 2017 - Cover2
Dentaltown June 2017 - 1
Dentaltown June 2017 - 2
Dentaltown June 2017 - 3
Dentaltown June 2017 - 4
Dentaltown June 2017 - 5
Dentaltown June 2017 - 6
Dentaltown June 2017 - 7
Dentaltown June 2017 - On dentaltown.com
Dentaltown June 2017 - 9
Dentaltown June 2017 - Howard Speaks: Drive-Thrus and Dentistry
Dentaltown June 2017 - 11
Dentaltown June 2017 - 12
Dentaltown June 2017 - 13
Dentaltown June 2017 - Professional Courtesy: Planning Ahead
Dentaltown June 2017 - 15
Dentaltown June 2017 - Continuing Education Update
Dentaltown June 2017 - 17
Dentaltown June 2017 - 18
Dentaltown June 2017 - 19
Dentaltown June 2017 - Travel and Learn: Live Ce Events
Dentaltown June 2017 - 21
Dentaltown June 2017 - Industry News
Dentaltown June 2017 - 23
Dentaltown June 2017 - 24
Dentaltown June 2017 - 25
Dentaltown June 2017 - Poll
Dentaltown June 2017 - 27
Dentaltown June 2017 - Message Boards: Rubber Dam Frustrations? Tips and Tricks?
Dentaltown June 2017 - 29
Dentaltown June 2017 - 30
Dentaltown June 2017 - 31
Dentaltown June 2017 - 32
Dentaltown June 2017 - 33
Dentaltown June 2017 - Message Boards: Why So Hard to Make a Good Rpd Framework
Dentaltown June 2017 - 35
Dentaltown June 2017 - 36
Dentaltown June 2017 - 37
Dentaltown June 2017 - 38
Dentaltown June 2017 - 39
Dentaltown June 2017 - Message Boards: Antibiotics After Surgical Extraction
Dentaltown June 2017 - 41
Dentaltown June 2017 - 42
Dentaltown June 2017 - 43
Dentaltown June 2017 - 44
Dentaltown June 2017 - 45
Dentaltown June 2017 - Message Boards: How to Know When Asymptomatic Apical Lesions Need Re-Treats?
Dentaltown June 2017 - 47
Dentaltown June 2017 - 48
Dentaltown June 2017 - 49
Dentaltown June 2017 - Women in Dentistry: (Private) Practice Makes Perfect
Dentaltown June 2017 - 51
Dentaltown June 2017 - 52
Dentaltown June 2017 - 53
Dentaltown June 2017 - 54
Dentaltown June 2017 - Women in Dentistry: Forward Momentum
Dentaltown June 2017 - 56
Dentaltown June 2017 - 57
Dentaltown June 2017 - A Guaranteed Win in Vegas
Dentaltown June 2017 - 59
Dentaltown June 2017 - 60
Dentaltown June 2017 - 61
Dentaltown June 2017 - Laser Education: Science and Safety
Dentaltown June 2017 - 63
Dentaltown June 2017 - 64
Dentaltown June 2017 - 65
Dentaltown June 2017 - 66
Dentaltown June 2017 - 67
Dentaltown June 2017 - What's Your M.o?
Dentaltown June 2017 - 69
Dentaltown June 2017 - 70
Dentaltown June 2017 - 71
Dentaltown June 2017 - 72
Dentaltown June 2017 - 73
Dentaltown June 2017 - Strength in Numbers
Dentaltown June 2017 - 75
Dentaltown June 2017 - 76
Dentaltown June 2017 - Product Profile: Premier
Dentaltown June 2017 - Product Profile: Smartbox Web Marketing
Dentaltown June 2017 - 79
Dentaltown June 2017 - Product Profile: Dentsply Sirona Endodontics
Dentaltown June 2017 - Ad Index
Dentaltown June 2017 - Untangling Web Marketing
Dentaltown June 2017 - 83
Dentaltown June 2017 - 84
Dentaltown June 2017 - 85
Dentaltown June 2017 - 86
Dentaltown June 2017 - 87
Dentaltown June 2017 - Ce: Understanding Survivors of Childhood Abuse
Dentaltown June 2017 - 89
Dentaltown June 2017 - 90
Dentaltown June 2017 - 91
Dentaltown June 2017 - 92
Dentaltown June 2017 - 93
Dentaltown June 2017 - 94
Dentaltown June 2017 - 95
Dentaltown June 2017 - Dentally Incorrect
Dentaltown June 2017 - Cover3
Dentaltown June 2017 - Cover4
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