Dentaltown June 2017 - 84
* People use these listings to find your business, read
reviews and make their ultimate decision. If your
address is wrong or your hours are inaccurate, you
could lose business.
* Search engines such as Google see these listings as "trust
signals" that your site is in good standing. Listings and
profi les will contain links back to your website, and
Google likes important backlinks.
* These listings build a protective wall when someone
searches your brand. When someone searches your
company name in a search engine, they'll find results
you control.
This is one of the most overlooked components of
a business's online presence. My company runs through
the most important directory listings as part of every
website launch, but many other places don't specialize
in this ... and you may have launched your website and
never looked back.
Treat these directories as extensions of your website
rather than secondary aspects of your marketing. When
FREE FACTS, circle 18 on card
84
JUNE 2017 // dentaltown.com
potential customers search for your services, they want to fi nd
consistent hours and an accurate address and phone number no
matter where they look.
This step is critical if you haven't reviewed this information
since you launched your website or if you recently moved your
business. Don't overlook online directories, because they relate
to organic rankings-and increased conversions.
How do I track the results
of my online marketing?
You can't push forward in your online marketing efforts without
tools in place to help you measure effectiveness. It can be tough
to decide where to put your marketing dollars, so before you even
make that decision you need a mechanism to track and evaluate
the results you're getting. I recommend using a combination of
the following tracking tools.
Google Analytics
This tool reports how much traffic your website gets on a daily,
weekly, monthly and yearly basis-for free. It takes only a few
minutes to set up the most basic aspects; we often do this for free
http://www.psfs.com/townie-upload
http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown June 2017
On dentaltown.com
Howard Speaks: Drive-Thrus and Dentistry
Professional Courtesy: Planning Ahead
Continuing Education Update
Travel and Learn: Live Ce Events
Industry News
Poll
Message Boards: Rubber Dam Frustrations? Tips and Tricks?
Message Boards: Why So Hard to Make a Good Rpd Framework
Message Boards: Antibiotics After Surgical Extraction
Message Boards: How to Know When Asymptomatic Apical Lesions Need Re-Treats?
Women in Dentistry: (Private) Practice Makes Perfect
Women in Dentistry: Forward Momentum
A Guaranteed Win in Vegas
Laser Education: Science and Safety
What's Your M.o?
Strength in Numbers
Product Profile: Premier
Product Profile: Smartbox Web Marketing
Product Profile: Dentsply Sirona Endodontics
Ad Index
Untangling Web Marketing
Ce: Understanding Survivors of Childhood Abuse
Dentally Incorrect
Dentaltown June 2017 - Intro
Dentaltown June 2017 - Cover1
Dentaltown June 2017 - Cover2
Dentaltown June 2017 - 1
Dentaltown June 2017 - 2
Dentaltown June 2017 - 3
Dentaltown June 2017 - 4
Dentaltown June 2017 - 5
Dentaltown June 2017 - 6
Dentaltown June 2017 - 7
Dentaltown June 2017 - On dentaltown.com
Dentaltown June 2017 - 9
Dentaltown June 2017 - Howard Speaks: Drive-Thrus and Dentistry
Dentaltown June 2017 - 11
Dentaltown June 2017 - 12
Dentaltown June 2017 - 13
Dentaltown June 2017 - Professional Courtesy: Planning Ahead
Dentaltown June 2017 - 15
Dentaltown June 2017 - Continuing Education Update
Dentaltown June 2017 - 17
Dentaltown June 2017 - 18
Dentaltown June 2017 - 19
Dentaltown June 2017 - Travel and Learn: Live Ce Events
Dentaltown June 2017 - 21
Dentaltown June 2017 - Industry News
Dentaltown June 2017 - 23
Dentaltown June 2017 - 24
Dentaltown June 2017 - 25
Dentaltown June 2017 - Poll
Dentaltown June 2017 - 27
Dentaltown June 2017 - Message Boards: Rubber Dam Frustrations? Tips and Tricks?
Dentaltown June 2017 - 29
Dentaltown June 2017 - 30
Dentaltown June 2017 - 31
Dentaltown June 2017 - 32
Dentaltown June 2017 - 33
Dentaltown June 2017 - Message Boards: Why So Hard to Make a Good Rpd Framework
Dentaltown June 2017 - 35
Dentaltown June 2017 - 36
Dentaltown June 2017 - 37
Dentaltown June 2017 - 38
Dentaltown June 2017 - 39
Dentaltown June 2017 - Message Boards: Antibiotics After Surgical Extraction
Dentaltown June 2017 - 41
Dentaltown June 2017 - 42
Dentaltown June 2017 - 43
Dentaltown June 2017 - 44
Dentaltown June 2017 - 45
Dentaltown June 2017 - Message Boards: How to Know When Asymptomatic Apical Lesions Need Re-Treats?
Dentaltown June 2017 - 47
Dentaltown June 2017 - 48
Dentaltown June 2017 - 49
Dentaltown June 2017 - Women in Dentistry: (Private) Practice Makes Perfect
Dentaltown June 2017 - 51
Dentaltown June 2017 - 52
Dentaltown June 2017 - 53
Dentaltown June 2017 - 54
Dentaltown June 2017 - Women in Dentistry: Forward Momentum
Dentaltown June 2017 - 56
Dentaltown June 2017 - 57
Dentaltown June 2017 - A Guaranteed Win in Vegas
Dentaltown June 2017 - 59
Dentaltown June 2017 - 60
Dentaltown June 2017 - 61
Dentaltown June 2017 - Laser Education: Science and Safety
Dentaltown June 2017 - 63
Dentaltown June 2017 - 64
Dentaltown June 2017 - 65
Dentaltown June 2017 - 66
Dentaltown June 2017 - 67
Dentaltown June 2017 - What's Your M.o?
Dentaltown June 2017 - 69
Dentaltown June 2017 - 70
Dentaltown June 2017 - 71
Dentaltown June 2017 - 72
Dentaltown June 2017 - 73
Dentaltown June 2017 - Strength in Numbers
Dentaltown June 2017 - 75
Dentaltown June 2017 - 76
Dentaltown June 2017 - Product Profile: Premier
Dentaltown June 2017 - Product Profile: Smartbox Web Marketing
Dentaltown June 2017 - 79
Dentaltown June 2017 - Product Profile: Dentsply Sirona Endodontics
Dentaltown June 2017 - Ad Index
Dentaltown June 2017 - Untangling Web Marketing
Dentaltown June 2017 - 83
Dentaltown June 2017 - 84
Dentaltown June 2017 - 85
Dentaltown June 2017 - 86
Dentaltown June 2017 - 87
Dentaltown June 2017 - Ce: Understanding Survivors of Childhood Abuse
Dentaltown June 2017 - 89
Dentaltown June 2017 - 90
Dentaltown June 2017 - 91
Dentaltown June 2017 - 92
Dentaltown June 2017 - 93
Dentaltown June 2017 - 94
Dentaltown June 2017 - 95
Dentaltown June 2017 - Dentally Incorrect
Dentaltown June 2017 - Cover3
Dentaltown June 2017 - Cover4
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