Dentaltown October 2017 - 67
3. Intelligent artwork changes everything
One of the biggest design secrets to creating a waiting room that
keeps patient retention rates high and referral business booming is
evidence-based art-the use of published research when selecting
artwork for health care settings.
Science tells us that when people view scenes that are universally
preferred-a beautiful vista, a sunset, a grove of trees-the nerve
cells in that opiate-rich pathway at the base of the brain that leads
from the visual cortex to the parahippocampal area become active.9
It's as if when you're looking at a beautiful scene, your brain gives
you a morphine high! Not only that, but as color, depth and
movement are added, more waves or nerve cells become active
farther along this gradient.1
Now, imagine filling your waiting room with exquisite high-quality
images of lakes, gardens, beaches and other colorful art photos of
nature. What you want are images that make you and your patients
feel immersed in the scene, not abstract or flat-feeling images. ■
References
1. Sternberg, Esther M. Healing Spaces: The Science of Place and Well-Being. Belknap, 2010.
2. Barr, Paul. Hospitals and Health Networks, 2014.
3. Eagle, Amy. "Boomers Put New Demands on Health Care Design. Health Facilities Management," 2014.
4. Clinic 20XX Report. CADRE. 2015.
5. Sternberg, Esther M. The Balance Within: The Science Connecting Health & Emotions.
W.H. Freeman, 2001.
6. Jaffe, Eric."Why Our Brains Love Curvy Architecture," Co.Design. 2013.
7. Vartanian, Oshin, et.al., Proceedings of the National Academy of Sciences of the United States of
America, "Impact of contour on aesthetic judgments and approach-avoidance in architecture," 2013.
8. Gordon, Gary. Interior Lighting for Designers. 2003.
9. Case study by Professor Irving Biederman as reported by Dr. Esther Sternberg, Healing Spaces:
The Science of Place and Well-Being.
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Table of Contents for the Digital Edition of Dentaltown October 2017
Dentaltown October 2017 - Intro
Dentaltown October 2017 - Cover1
Dentaltown October 2017 - Cover2
Dentaltown October 2017 - 1
Dentaltown October 2017 - 2
Dentaltown October 2017 - 3
Dentaltown October 2017 - 4
Dentaltown October 2017 - 5
Dentaltown October 2017 - 6
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Dentaltown October 2017 - Cover3
Dentaltown October 2017 - Cover4
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