Dentaltown October 2017 - 93

continuing
education

Manage your online reputation
Online reviews: You can do all
the marketing you want, but at the end
of the day if you don't have reviews,
then you can't expect to get calls.
Always ask for reviews and to
focus on getting as many five-star
reviews as possible. No matter how
hard you try, you won't be able to
make every experience a perfect one;
if you do happen to receive a one-star
review but already have a hundred
other five-star reviews, then it doesn't
matter as much. But if you have
only four five-star reviews when you
receive a one-star star review, it will
drastically reduce your overall score.
Always respond to reviews-even
if they're negative. Take the high road,
apologize for the problem and offer
a consultation to see how it can be
fi xed. You may not win the patient
back, but readers will see that you
care about the problem and offered
a resolution.

Approved PACE Program Provider
FAGD/MAGD Credit
Approval does not imply acceptance by a state or provincial board
of dentistry or AGD endorsement.
1/1/2016 to 12/31/2018
Provider ID#304396

AGD

Code:

550

Social media: Studies show that
people spend 30 percent of their
online time on social media, so it's
imperative that you take the time
to have an engaging, up-to-date
page-you can tell a lot about an
office, its people and culture by
looking at social media. Don't forget
that sites like Facebook also have
reviews, which are important to
manage and respond to accordingly.
Your practice website: The
content should include high-quality
photos and brief bios of people who
work in the office. Patients like to
know a little bit about the dentist
before meeting, so provide this
information online.
Also, ensure your site is optimized
for both search engines and pay-perclick, and constantly test to ensure
that it's working correctly and that
the contact information remains
current and correct.

This print or PDF course is a written selfinstructional article with adjunct images and is
designated for 1.5 hours of CE credit by Farran
Media. Participants will receive verification shortly
after Farran Media receives the completed posttest. See instructions on page 99.

Farran Media is an ADA CERP Recognized Provider. ADA CERP is
a service of the American Dental Association to assist dental
professionals in identifying quality providers of continuing
dental education. ADA CERP does not approve or endorse
individual courses or instructors nor does it imply acceptance
of credit hours by boards of dentistry.

dentaltown.com \\ OCTOBER 2017

93



http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown October 2017

Dentaltown October 2017 - Intro
Dentaltown October 2017 - Cover1
Dentaltown October 2017 - Cover2
Dentaltown October 2017 - 1
Dentaltown October 2017 - 2
Dentaltown October 2017 - 3
Dentaltown October 2017 - 4
Dentaltown October 2017 - 5
Dentaltown October 2017 - 6
Dentaltown October 2017 - 7
Dentaltown October 2017 - 8
Dentaltown October 2017 - 9
Dentaltown October 2017 - 10
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Dentaltown October 2017 - 12
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Dentaltown October 2017 - Cover3
Dentaltown October 2017 - Cover4
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