Dentaltown October 2017 - 98

continuing
education

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(If you're not already registered on Dentaltown, you'll be prompted to do so. Registration is fast, easy and, of course, free.)

When should you ask for a referral from a patient?
A. During the initial call
B. During check-in
C. During checkout
D. All of the above

True or false: To track marketing dollars effectively,
every new patient who calls and books an appointment
should be linked to a referral source.
A. True
B. False

Which of the following is not an effective way
to manage your recall?
A. Using scheduling software to create a list of patients
who are past due for a cleaning
B. Asking the newest member of the team to work the
recall list
C. Offering an incentive for past-due patients to come in
D. Creating an appointment for every patient before he
or she leaves the office

Which of the following should be reviewed
during the morning huddle?
A. Recap of the previous day
B. Update on patients coming in that day
C. Expectations of everyone being on time every day
D. All the above

Which of the following is not an effective way
to increase same-day dentistry?
A. Creating a staggered schedule allowing for time
B. Recommending patients start any treatment the
following week
C. Putting seat crown patients first thing in morning or
right after lunch
D. Discussing with staff the importance of taking care
of patients at the initial visit

It is important your home page has which
of the following characteristics?
A. SEO optimization
B. PPC optimization
C. Current and correct contact information
D. All the above

What do studies suggest is the average no-show rate
of a dental appointment?
A. 5%
B. 15%
C. 25%
D. 50%

True or false: You should only respond to positive online
reviews-there's no salvaging a negative review.
A. True
B. False

Which of the following is not an important part
of your online reputation?
A. Practice website home page
B. Online reviews
C. Office location
D. Business Facebook page

10. What do studies show is the average percent of
online time that a person spends on social media?
A. 10 percent
B. 30 percent
C. 50 percent
D. 70 percent

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registrant to verify the CE requirements of his/her licensing or regulatory agency.

OCTOBER 2017 // dentaltown.com

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Table of Contents for the Digital Edition of Dentaltown October 2017