Dentaltown August 2018 - 19
TG: The Amazon Business marketplace: Is it more of
a collection of other suppliers than it is a warehousing of
product directly from manufacturers, then?
CH: Yes. The way to think about it is if the marketplace
just brings buyers and sellers together, that's the main
thing that we're driving. Be they distributors or be they
manufacturers, it doesn't matter.
There are two main models that suppliers sell on Amazon.
And briefly that's the retail vendor model, where we buy
inventory, hold it and resell it, or the 3P seller model, where
we take the order from the customer, give it to the supplier
and the supplier drop-ships straight to the customer. We
don't have a preference; we want the customer to make that
decision, and we find that it's probably 50/50 in terms of
the mix of those two models.
TG: Is there any concern with distributors that are selling
gray market items?
CH: Yes. For the health care supply chain, concern about
the quality of a product or the reliability of the supplier is
a top concern for anybody, including us. We are thinking
very much in the long run about how we make the supply
chain safe and secure, how we leverage what we do in other
industries to make sure their products are safe and secure,
and that we really build upon our customers' trust.
They trust us when they make a purchase through Amazon
Business; we take that trust very seriously. They know that
coming through us is getting them access to millions of
third-party suppliers, direct suppliers, and they're expecting us
to make sure that they're going to receive authentic products
manufactured by the true brand that's on the box. So we
strictly prohibit the sale of counterfeit products. We have a
number of powerful technologies to identify and stop the
sale of a product very quickly. It's a big focus for
us-not just in health care but across all
of the industries that we serve. ■
FREE FACTS, circle 30 on card
dentaltown.com \\ AUGUST 2018
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