Dentaltown August 2018 - 62

corporate profile
partner content

Marketing approach 'add-ons'

SmartBox recently introduced Rave
Reputation Management, which, among
other benefits, notifies a practice
whenever a new review is posted
and automatically solicits reviews
from existing patients after each
appointment.

SmartBox offers an innovative Local
360 Search Optimization as a
done-for-you, ongoing, comprehensive optimization service.

SmartBox's online Patient Attraction
Phone Training and Certification course
was specifically developed to meet the
needs of dental practice front office
staff. Practices that complete the
training report a sharp and sustained
increase in new patients appointed.

Much like a new car dealer offers a range of options, some
recent innovations can help even a comprehensive marketing
system perform better.
* Online review and reputation management
service. Online reviews are the new wordof-mouth advertising; they're critical to your
marketing efforts. Busy dental practices often
don't have the bandwidth to monitor online
review sites, but a single critical review can have
a chilling effect on your patient attraction efforts.
The longer it's out there without being addressed,
the more damage it can do. The answer for busy
practices is to automate the review monitoring process.
There are a number of review monitoring programs on
the market.
* Ongoing search engine optimization service. This is one
area where almost all dental practices fall short. There's
a "fire and forget" mentality when it comes to practice
websites. Ten years ago, that wouldn't have been much
of a problem but today, the requirements for being found
in local search are changing at a fantastic rate. Dental
practices that fail to keep their website and social media
marketing optimized risk losing prospects to competitors. Your practice could hire an outside provider to
update your site's search engine optimization every six to
12 months, but ongoing optimization is a better solution
because your site remains current on best practices.
* Dental practice phone technique. The final step in any
dental practice's new patient funnel is when a prospect
books an appointment. Typically, that's done over
the phone. The new patient call is the make-or-break
moment for your marketing efforts; every prospect who
calls your practice but isn't appointed is a waste of your
marketing dollars.

Going Straight to the Source
SmartBox is perhaps the exemplar of a
comprehensive dental marketing provider. Our
industry-leading Patient Attraction System
provides inclusive, wrap-around marketing
services that result in a steady stream of more
and better new patients.
Our doctors can focus on actually doing
the dentistry and delivering world-class patient care,
rather than overseeing their marketing.

AUGUST 2018 // dentaltown.com

Colin Receveur, a nationally recognized
dental-marketing expert and speaker, is the
author of several books on internet marketing,
including the forthcoming Rise UP! The Keys to
Ultimate Dental Practice Success. His company,
SmartBox, helps more than 550 dentists on
three continents get more patients, more
profits and more freedom.
Reach him at colin@smartboxdentalmarketing.com.

http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown August 2018