Dentaltown April 2023 - 46
OFFICE VISIT
" I'm the kind of
person who just
wants to get along
with everyone, "
Nagao says of
his management
style.
who want to take more time with
patients and get into treatment plans
that center on treating the whole
mouth instead of individual teeth, I
think it's great. I can see why it would
be terrifying, though: Dropping
insurance plans that you've been in
contact with for a long time comes
with the risk of losing patients.
My advice would be to start slow.
First, hire someone to negotiate the
fees on the plans you are contracted
with. Many times, you can improve
your reimbursements.
Then, drop the plans that lose you
money. If there's a plan that pays you
$10 for a prophy, drop it-stop saying
yes to losing money. Drop a couple
of plans a year if your end goal is to
get to full fee-for-service, but also
recognize that people are willing to
go to that type of office because they
expect a higher level of service and
attention.
Being a fee-for-service office has
allowed me to treat patients according
to my skill set and style, instead of
being limited to what an insurance
plan covers. It allows me to see fewer
patients every day and really focus
on treating the entire mouth, not just
individual teeth. People laugh at me
because I always say my ideal day is
to see two to four patients and really
focus on comprehensive treatment.
What's your advice for docs
who want to transition away
from insurance?
It's a tough situation, without question.
On one hand, practices can do
really well on a PPO schedule: I know
a lot of dentists who do great work
and have full schedules while being
in-network.
I think it mainly comes down to
how you want to practice. For doctors
APRIL 2023 | 46 | DENTALTOWN.COM
What does the future hold
for insurance plans?
It's a messy situation. We have DSO
companies and insurance companies
sponsoring and funding dental
schools, and I think that's a problem.
When huge for-profit organizations
are having a tremendous influence on
the future of dentistry, with profits
and pleasing shareholders as a
primary motivator, both doctors and
patients suffer.
It also makes it much more difficult
for smaller, independent offices to
compete because they don't get the
discounts on supplies, equipment,
etc., that big companies get. I do think
there is a place in dentistry for DSO
offices and insurance, but they are
becoming heavyweights.
http://www.DENTALTOWN.COM
Dentaltown April 2023
Table of Contents for the Digital Edition of Dentaltown April 2023
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Dentaltown April 2023 - 1
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