could prove beneficial for other general dentists of today's instant-gratification-seeking consumer without sacrificing clinical quality by focusing on having a no-wait policy, offering same-day treatments (including crowns) and making some other fundamental changes that make my practice-and could make yours-an efficiency lover's dream. No-wait policy In this day and age, nobody wants to wait for anything. They especially don't want to be nervously sitting in a waiting room, getting more stressed out from the anticipation of their appointment. This was an opportunity where I could improve the patient experience. dentaltown.com \\ FEBRUARY 2022 37 PHOTOGRAPHY BY JUSTIN FOX BURKShttp://www.dentaltown.com