Dentaltown February 2022 - 6

in this issue: contents
MESSAGE
BOARDS
22
26
WHAT'S THE BEST
MARGIN STYLE FOR
ZIRCONIA? SHOULDER,
CHAMFER, MODIFIED
CHAMFER? WHICH BUR?
Townies trade tips and tool
recommendations for creating
optimal results in crown creation.
AGGRESSIVE REACTIONS
TO NASTY SOCIAL MEDIA
POSTS
This pediatric dentist wonders
how to respond to a parent who
leaves disparaging reviews that
go " viral. "
10 | Howard Speaks
IT'S WHAT YOU SAY-AND HOW YOU SAY IT
Dentaltown founder Dr. Howard Farran says it's time to
update the old adage: Especially when it comes to patient
treatment, it is what you say, and also how you say it.
14 | Professional Courtesy
POWERED BY PEOPLE AND TECHNOLOGY
Dentaltown Editorial Director Dr. Thomas Giacobbi shares
ways certain technologies can help you automate various
processes and procedures in your practice.
56 | REVIEWS
AND RAISES
Employee Performance Profile
Name___________________________________________________________
Position_________________________________________________________
Reviewed by ____________________________Date______________________
RELIABILITY
Growth Area
Attendance
Punctuality
Ability to focus
Ability to follow instruction
Ability to meet deadlines
Comments____________________________________________________________________
OFFICE MANAGER
Performance Ratings
0. Seriously below expectations
1. Does not meet expectations
2. Meets expectations
Performance Statement
RESPONSIBILITIES:
Staff
Hiring and termination of staff, including maintenance of personnel files
Set up personnel files with contract stating:
Hours of employment
Salaries
Performance appraisals
Job descriptions
Staff motivation and support
Co-ordinate monthly meetings
Payroll
Update clinic office manual
Filing
Finance
Daily deposits and balance
Collections and accounts receivable report
Monthly reports:
Productivity
Month end
New patient
Collections
Staff production
Business Office
Promotion / marketing ideas / strategy and implementation
Delegation of duties to clinical and business staff
organizing appointment dates for doctor(s)
Delegation of duties to clinical and business staff
organizing appointment dates for doctor(s)
Treatment Coordination
Conduct new patient interviews
Prepare case presentations
Present treatment plans to patients
Treatment Coordination
Conduct new patient interviews
Prepare case presentations
Present treatment plans to patients
1.
2.
3.
3. Meets expectations and exceeds some
4. Exceed all expectations
Rating
Good
V. Good
Excellent
INCLUDES 3 FREE
DOWNLOADABLE FORMS!
61 | BRING OUT YOUR BEST
Most dental practice compensation structures are 95% fi xed
and 5% incentive-based, but one that's set up closer to 70/30
ensures that overhead increases only as the business does.
As this article explains, effective incentives can motivate
your team as long as they're structured to ensure a win-win.
Today's competitive
job market has left
many dental practices
short-staffed as
candidates decamp
for higher-paying
positions in other
fi elds. As practice
management advisor
Sandie Baillargeon
explains, it may be
time for dentists to
reconsider how they
approach salary
increases, even in the
face of stagnant PPO
reimbursements.
©2022 Farran Media. All rights reserved. Printed in the USA.
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Letters: Whether you want to contradict, compliment, confi rm or complain about what you have read in our pages, we want to hear from you. Email: sam@farranmedia.com or hop online at
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Dentaltown (ISSN 1555-404X) is published monthly on a controlled/complimentary basis by Farran Media, 9633 S. 48th St., Suite 200, Phoenix, AZ 85044. Tel. (480) 598-0001. Fax (480) 598-3450.
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6 FEBRUARY 2022 // dentaltown.com

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Dentaltown February 2022

Table of Contents for the Digital Edition of Dentaltown February 2022