Dentaltown February 2023 - 49

The
ofABCs
A
BY DR. JOHN A. WILDE
s an overriding theme, let me affi rm my belief that
when executed optimally, dentistry is primarily a
relationship industry. Th at stated, a successful practice's
collection policy must focus on being eff ective
while enhancing rapport. However, proceed with caution
because money is a delicate, emotional, provocative subject
fraught with hazards.
What follows isn't inviolable truth but one man's educated
opinion, perpetually adjusted and enhanced over
40 years of highly successful private practice. (Our annual
collection percentage ranged between 100% and 98% for
decades, and I retired with less than $20,000 in accounts
receivable.)
Start with a vision
Let's begin with the critical fi rst step: Th e primary duty
of any independent practitioner who wishes to excel is to
develop, articulate and consistently reinforce a unique
offi ce vision. Our statement of collective values was birthed
with input from our entire team over an almost yearlong
process. To show its signifi cance, a calligraphed copy of
" Our Offi ce Purpose " hung on each operatory wall, and we
FEBRUARY 2023 | 49 | DENTALTOWN.COM
Collections
Missing purpose?
Catch up here.
In our January issue, Dr. John
A. Wilde laid out the details behind
how he and his staff collaborated
to create the " Our Off ice Purpose "
statement mentioned on this page.
If you missed that article, click the
link inside the digital version of
this article at dentaltown.com/
magazine.

http://www.dentaltown.com/ http://www.DENTALTOWN.COM

Dentaltown February 2023

Table of Contents for the Digital Edition of Dentaltown February 2023

Dentaltown February 2023 - Intro
Dentaltown February 2023 - Cover1
Dentaltown February 2023 - Cover2
Dentaltown February 2023 - 1
Dentaltown February 2023 - 2
Dentaltown February 2023 - 3
Dentaltown February 2023 - 4
Dentaltown February 2023 - 5
Dentaltown February 2023 - 6
Dentaltown February 2023 - 7
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Dentaltown February 2023 - 49
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Dentaltown February 2023 - Cover3
Dentaltown February 2023 - Cover4
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