Earn Trust, Then Compliance Building rapport helps you persuade patients to do the right thing-for them and the practice Y ou should always work to grow your practice using three strategies: increase new patients, increase visit frequency, and increase average purchase through case acceptance and new and add-on offerings. Most of our clients admit they and their teams aren't as good as they could be at the third item, presenting treatment plans and cost options and gaining case acceptance. Yet, they tend not to apply the attention and intention necessary to improve in this area until they calculate how much more revenue they could generate annually by doing so. 70 JANUARY 2022 // dentaltown.comhttp://www.dentaltown.com