Dentaltown January 2025 - 48

Fig. 5: A Google SERP. The area in green contains paid ads, while the area in yellow is what's
known as the " Maps Pack. " You may not see this on every search, but when you do it will usually
be found below the paid ads.
Fig. 6: The organic search results of a Google SERP. These can
be found below the paid ads and Maps Packs.
citation, you don't necessarily have to
keep paying for a service to keep that
citation open, though you might want
to keep paying to keep an eye on it to
make sure it stays up to date.
Th at being said, you want to make
sure that if you work with a company
for citation submissions, they don't
threaten to undo the citation work if
you leave or stop paying. With BrightLocal,
we can transfer the campaign
over to our client if the client decides to
manage the citations on their own.
Other local SEO best practices
* Make sure that you own the GBP.
Agencies can manage it for you,
but you must own it.
* On your contact page, consider
providing written directions with
local landmarks, as this type of
hyper-local content may reinforce
the local nature of your page.
* Make sure to register your practice
with Apple Business Connect,
as many people now use Apple
Maps instead of Google Maps.
* For reporting, focus on the
number of calls you are getting
from your GBP and the number
of visitors to your website from
GBP. Th e other metrics are less
important.
* It's fi ne to manage your GBP and
your citations on your own or to
use an agency to help you.
Summary
Local SEO is the process by which you
aim to have your practice appear for
local-specifi c searches. It's a diff erent
service compared to traditional
SEO that uses diff erent modalities to
implement and relies on diff erent metrics
to track. Make sure that you have
an optimized Google Business Profi le,
and that you run a citation campaign
to ensure that your practice's name,
address and phone number is consistent
across the web. DT
JANUARY 2025 | 48 | DENTALTOWN.COM
Dr. David Wank is a practicing
general dentist in New York City and
the CEO of Short Hills Design, a digital
marketing agency for healthcare
clients. He received his DMD from
Harvard in 2003 and is an authority on
topics including website development,
hosting, SEO, local SEO and analytics.
Wank writes CE courses for
dentaltown.com and is the author of
the Small Business Website Owner's
Manual. He is the creator and
instructor of courses including Google
Analytics 4 Migration Process Training
and the Local SEO Process Training
(localseoprocess.com). Contact him at
davidw@shorthillsdesign.com or find
him running around on the Dentaltown
message boards.

http://www.dentaltown.com http://www.localseoprocess.com http://www.DENTALTOWN.COM

Dentaltown January 2025

Table of Contents for the Digital Edition of Dentaltown January 2025

Title
Office Visit: Dr. Conor Perrin
Simplifying Vertical Dimension - Dr. John Nosti
Don’t Jump to Extractions - Drs. Daniel Boehne and Shane White
High Visibility - Dr. David A. Wank
Howard Speaks: Orchestrating Success 
Professional Courtesy: Future Focused
First Immediate Implant Case Advice Needed   
Lost All Dignity Trying to Appease an Angry Patient 
Online CE: Pediatric Dentistry 
Poll: Sleep Dentistry 
Ad Index   
Dentaltown January 2025 - Intro
Dentaltown January 2025 - Cover1
Dentaltown January 2025 - Cover2
Dentaltown January 2025 - 1
Dentaltown January 2025 - 2
Dentaltown January 2025 - 3
Dentaltown January 2025 - 4
Dentaltown January 2025 - 5
Dentaltown January 2025 - Howard Speaks: Orchestrating Success 
Dentaltown January 2025 - 7
Dentaltown January 2025 - Professional Courtesy: Future Focused
Dentaltown January 2025 - 9
Dentaltown January 2025 - Online CE: Pediatric Dentistry 
Dentaltown January 2025 - Poll: Sleep Dentistry 
Dentaltown January 2025 - 12
Dentaltown January 2025 - 13
Dentaltown January 2025 - First Immediate Implant Case Advice Needed   
Dentaltown January 2025 - 15
Dentaltown January 2025 - 16
Dentaltown January 2025 - 17
Dentaltown January 2025 - Lost All Dignity Trying to Appease an Angry Patient 
Dentaltown January 2025 - 19
Dentaltown January 2025 - 20
Dentaltown January 2025 - Ad Index   
Dentaltown January 2025 - Office Visit: Dr. Conor Perrin
Dentaltown January 2025 - 23
Dentaltown January 2025 - 24
Dentaltown January 2025 - 25
Dentaltown January 2025 - 26
Dentaltown January 2025 - 27
Dentaltown January 2025 - 28
Dentaltown January 2025 - 29
Dentaltown January 2025 - Simplifying Vertical Dimension - Dr. John Nosti
Dentaltown January 2025 - 31
Dentaltown January 2025 - 32
Dentaltown January 2025 - 33
Dentaltown January 2025 - 34
Dentaltown January 2025 - 35
Dentaltown January 2025 - Don’t Jump to Extractions - Drs. Daniel Boehne and Shane White
Dentaltown January 2025 - 37
Dentaltown January 2025 - 38
Dentaltown January 2025 - 39
Dentaltown January 2025 - 40
Dentaltown January 2025 - 41
Dentaltown January 2025 - 42
Dentaltown January 2025 - 43
Dentaltown January 2025 - High Visibility - Dr. David A. Wank
Dentaltown January 2025 - 45
Dentaltown January 2025 - 46
Dentaltown January 2025 - 47
Dentaltown January 2025 - 48
Dentaltown January 2025 - Cover3
Dentaltown January 2025 - Cover4
Dentaltown January 2025 - ElitePractice
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