in this issue: contents Departments 18 Continuing Education Update 20 22 72 88 Poll: Marketing 54 4 Common Financial Mistakes Made By Dentists Industry News CPA and investment advisor Tim Greaves explains four fi nancial changes that dentists should consider making to maximize their practice, even after the pandemic. Ad Index 64 Dentally Incorrect Improved Hygiene One contributing factor to hygienist burnout is when rewards are not considered commensurate with effort. Dr. John A. Wilde suggests methods that, in the aggregate, will allow dentists to increase reimbursement without lessening the quality of patient care or reducing offi ce profi tability. 14 | Howard Speaks RISE TO MEET THE CHALLENGE! Inspired by a weekend trip to his local doughnut shop, Dentaltown founder Dr. Howard Farran discusses why dental practices must make patients feel not just accommodated but welcomed- no matter when they're able to come in for treatment. 16 | Professional Courtesy NEW LIFE FOR NEW PRODUCTS IN 2021 Although trade shows have been few and far between these last two years, the Townie Choice Awards product showcase is a great opportunity for Townies to become familiar with the latest products. Editorial director Dr. Tom Giacobbi shares just how important the results of this annual contest are to Dentaltown members, and how you can make your voice heard. 6 JULY 2021 // dentaltown.comhttp://www.dentaltown.com