Dentaltown June 2022 - 51

Office Visit
out most if not all endo, perio and ortho,
all of which I hate.
Tell us about the design choices
you made for your practice.
Several things were of utmost importance
when designing my building.
1. I wanted every operatory to be a
separate room, not one big room
separated by partitions of cabinets.
2.
I wanted it to feel comfortable, so we
included wood beams throughout,
tall ceilings, a separate entrance and
exit, three bathrooms, decorated
ceilings, and individual music devices
in each operatory to allow patients to
choose their favorite audio tracks.
Which trends in dentistry
worry you the most?
I often see that dentists have an addiction
to complaining about insurance reimbursements
and the fees they accept. Many dentists
believe that to make better money, they
must work faster and see more patients. This
mistake usually leads to decreased quality,
and an increase in stress on the dentist and
the entire staff. I believe most patients will
pay higher fees for a more competent or
qualified dentist.
How big of a role did marketing
and advertising play in
transforming your practice?
For the past five years, no advertising
has been done. Patients will market your
practice for you if they believe your work
and training are superior to what they are
used to. In my practice, the best marketing
tool has been my commitment to outcomes
and education. This does not mean that
every implant is successful, or every crown
or veneer is perfect. But patients trust that
if something isn't right, I have the solution
to make it right or know someone who can.
What kind of case excites
you the most?
I love surgical cases. My favorite cases are
often restoring form, function and aesthetics
to a patient who has lost all three. Often it
involves all-on-X treatment or full-mouth
rehabilitation. Sometimes a patient only
requires a couple of crowns, some veneers
or a single implant, but either way it still
beats doing endo treatment on #14. I refer
3. I wanted it to feel clean, so we
incorporated lots of whites and grays.
We chose digital equipment wherever
possible to incorporate touchscreens
instead of knobs and buttons that
build up dirt and bacteria, so we have
touchscreen Cavitrons, ultrasonic
cleaners, sterilizers and digital forms,
to name a few.
4.
Anything clean, digital and
comfortable is what we based the
building around.
Give us a snapshot of your life
outside of dentistry.
Is there a life outside of dentistry? Just
kidding (kinda). Hunting in the mountains
and fishing in Island Park, Idaho, are some
of my favorite hobbies. My wife, Whitney,
and I also love traveling to new places. With
four kids it is hard to travel too far, but
anything to get out and turn the cellphone
off is a hobby for me. n
dentaltown.com \\ JUNE 2022 51

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Dentaltown June 2022

Table of Contents for the Digital Edition of Dentaltown June 2022

Dentaltown June 2022 - Intro
Dentaltown June 2022 - Cover1
Dentaltown June 2022 - Cover2
Dentaltown June 2022 - 1
Dentaltown June 2022 - 2
Dentaltown June 2022 - 3
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Dentaltown June 2022 - Cover3
Dentaltown June 2022 - Cover4
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